Experience
Digital Acquisition Specialist, Client Strategy Office May 2018 - present
Lead generation
- Acquisition campaign execution to achieve high-assets clients and track performance.
Website implementation
- Manage microsite operation, optimize user experience and relevant content.
Media execution and agency management
- Based on data to draft ad copies across multiple channels and support creatives development, banner creation to grow leads.
- Organize creatives and communicate with agency to make sure advertising campaign can be launch on time.
Social Marketing, Marketing Department Jun 2017 - May 2018
Social media platform management
- Content execution：Drafting daily posts and optimize Facebook ads based on real-time data.
- Product promotion：Promote new product or special topics to reach new user.
- Project planning：Planning various projects and live show to increase engagement rate.
Digital Editor, Digital Services Department Jul 2016 - Jun 2017
Financial issue searching and content drafting
- Searched and summarized data from internet forum to draft articles.
- Conducting an interview to plan multiple special topics.
- Based on data to draft daily posts and banners to create trending issues.
- Integrate internal and external breaking news and publish to website on time.
Projects
Lead generation
Drafting different types of campaign and ad copies to generate leads and reach high-assets clients.
- Funded-in accounts for 25% in the first half of 2019.
- 12% qualified leads rate(clients who has over 1m USD investable assets) in 2019.
Increase number of fans and engagement by Facebook post personalization, ads operations and live show programs.
- 18% growth in number of fans(Jun 2017 - Jan 2018).
- 140% growth in average engagement(Jun 2017 - Jan 2018).
- Annual forum "2018鉅亨投資論見" achieved over 2,000 online users(Dec 2017).
Line@
Leverage multiple sources and old program revision to increase clicks rate.
- 17% growth in clicks rate(Feb 2018 - May 2018).
Education
Master of Science in Psychology
National Chung Cheng University
Sep 2013 - Jun 2016
Bachelor of Laws / Psychology(minor)
National Chung Cheng University
Sep 2007 - Jun 2012
Skills
- Google digital marketing certification
- Google analytics
- Google Ads
- Google ads - Measurement
- Google ads - Search
- Google ads - Display
