Tiffany Dai

Associate Product Marketing • Taipei，TW • [email protected]

- 8 years of experience in B2C marketing in the fast-paced industries such as FMCG, QSR, and cosmetics & beauty industry, specializing in new product launches to drive digital buzz and increase consumer engagement.

- 2 years of experience in B2B2C SaaS software global product marketing, adept at project management and driving successful product launches across international markets.

- Highly data-driven approach to marketing planning, effectively collaborating with 5+ stakeholders and cross-functional teams to align strategies and achieve business and marketing objectives.

- Can-do & problem-solving attitude in project management with communication skills. Result-oriented, creative, and ambitious

Work Experience

ViewSonic・Global Software Product Marketing, Project Lead, EdTech

Oct 2020 ~ now

【Responsibilities】

• Build a go-to marketing strategy for global educational software products, myViewBoard Suite through marketing campaigns to achieve business goals.

• Manage stakeholders and work cross-functionally to lead a global marketing project.

【Key achievements】

• Increased bidding success rate by initiating a case study guidebook to bridge the communication gap between sales and school. It generated 10 successful stories (case studies) across different regions annually.

• Increased 112% subscription revenue by conducting global email marketing campaigns to subscribe to Pro/Premium in 2022. • Increased 3 active users to send requests for PD paid training to the US regional team to schedule a training session. • Mentored and coached 2 team members to facilitate their onboarding process and ensure timely project completion.

Skills: Problem Solving · Product Marketing · Project Management · B2B Marketing · Software as a Service (SaaS)

dentsu X・Senior copywriter/ digital marketing planner

Dentsu Aegis Network, the top 1 media & digital communication solution agency in Taiwan. digital campaign planner, senior copywriter

Jul 2015 ~ Apr 2020

【Responsibilities】

• Specialized in developing digital marketing campaigns for the beauty, FMCG, and food & beverage industries, such as the SEKKISEI, KFC, Taiwan Mobile, and ORIS.

• Proven skills in competitor analysis, consumer insights, and communication strategy to increase digital buzz.

【Key achievements】

• Increased KATE eyeliner gel pencil digital buzz and raised 12.4%. brand recognition by conducting a YouTube product video. •Increased ORIS new diver watch products’ recognition in the retail store by cooperating with Taiwan local reef foundation and planning a mobile-centric interactive digital campaign.

• Reached 13K consumers to redeem KAO's new facial wash product samples at the outdoor event and increased new product buzz by planning a mobile gamification soccer game on the trending FIFA World Cup.

Skills: Digital Marketing · Project Management · Social Media Marketing · Product Ideation · Creative Campaign Development · Marketing Communications

FashionGuide・Advertising Accounting Planner

Top10 of the beauty & lifestyle media website in Taiwan.

Jun 2013 ~ Mar 2015

【Responsibilities】

• Integrated product endorsement with trending issues in editorials, and web landing pages, and made how-to tutorial videos.

• Worked closely with beauty bloggers/influencers/KOL and instructors and made a buzz in digital campaigns, including online to offline events.

【Key achievements】

• Succeeded in recruiting 1000 people to apply for competition and raise 100% of Google search in “MACHERIE” • Pitched 8 clients and increased 177% of website impressions from the seasonal whitening project last year by planning and executing the media online campaign.

Skills: Project Management · Social Media Marketing · Content Marketing · Marketing Communications · Influencer Marketing

Planet Popcorn・Brand Marketing Specialist

A 5-year food(popcorn) startups with e-commerce and retail stores in Taiwan.

【Responsibilities】

• Managed brands A&P and P&L, forecasted, stocks, and optimized brand investments and margins.

• Implemented e-commerce promotion plans and events for brick-and-mortar stores to increase sales revenue.

【Key achievements】

• Raised 15% followers to get free trial and increase sales revenue 20% by partnership with cross-industry to exchange resources.

• Collaborated with Hong Kong and Malaysia's startup business partners to align with the sales directions and nurture their business in the local market.

• Succeeded in generating million revenue in a month through Email marketing, created lifestyle content, and telemarketing in March 2012.

Skills: Digital Marketing · Product Marketing · B2C Marketing · Marketing Strategy · Social Media Marketing

Leadership & Activities

- Growth Marketing BootCamp : Digital Marketing Growth Marketing BootCamp

Issued Sep 2023 / Issued Sep 2023 / Credential ID 31309841943303

-NYU Stern Executive Education: Digital Marketing and Social Media Strategy

Issued Jun 2023 / Issued Jun 2023 / Credential ID 75428762

- ViewSonic Leadership Graduate

Issued Apr 2023

- Create valuable contents including wedding planning, online learning at Medium platform. With catchy title for article and exposure in IG and FB groups, the keyword search of ”bridal jumpsuits” get on the first page and first order, in total 15,000 views of articles in the Medium. https://medium.com/@ayakolei

Education

Tamkang University , 2007 ~ 2011

Bachelor's degree in Educational Technology

Skills

Language

- Chinese

- English (TOEIC score:790)

Awards

- 2018 “Oris Have a wilder view to the see” wins the TopDigital silver medal in PR Category - 2018 “Emergency Kitty” 3rd shortlist in the “Idea To Prototype” competition. To arouse

Certificated

- ILAC English Program High

- Advanced(C2 Level)

- Facebook Blueprint Workshop