社群內容經營者,視數字的増長為工作上成就 ,對新事物充滿好奇,對專案內容要求嚴謹,持續學習新知,以達到更好工作表現,喜歡旅遊,關心國際議題。
東吳大學 英國語文學系
社群行銷
Taipei,TW
[email protected]
教務長
Foreign Employees Management, Clients Development, Classes Supervising, Projects Management, Foreign Consultants Recruiting, Syllabus Planning, Clients Service, Business English Teaching, Website Revising, Broadcast Recording.
年度平均課堂滿意度:86%
學生轉介率:13.1%
企業內訓專案規劃
Jan. 2018 - 安富利 Avnet
Sep. 2017 - 利眾公關 One For All Public Relations Consultants
Aug. 2017 - My Taiwan Tour
Jun. 2017 - funNow
Mar. 2017 - Beyond Fitness
數位行銷學生
Projects Running, Digital Marketing Tools Applied, Clients Development.
A platform where users can upload pictures of their seldom-worn clothing to the Outfit Hunt website to get better style ideas. Target for teenagers range 18-24 years old.
Status of the project
1. Facebook advertising - CTR 2.78%, CPC NT$7
2. UTM、Facebook Ads Manager、Google Analytics - TA precision, name lists had increased 204% in
two weeks, CPA had decreased from NT$125 to NT$20
3. Application of Hotjar and Mouseflow Analytics - Observed how users browsed the web, and optimized
it. Conversion rates were increased by 6 times in two weeks.
A platform where users can donate money by watching videos.
Status of the project
1. Landing page building - Conversion rate rose from 4% to 29.1%
2. Facebook advertising and analyzing - Customers precision. CPC reduced by half, and CTR
increased by three times.
3. Facebook Page Operating - CPC$0.09, CTR 31.3%
4. Clients Developing - Visited 6 charities in 2 months, and cooperated with 4 of them
Making a project for 鮮乳坊, a start up
Status of the project
1. Activity programming - applied gamification to the sales campaign to keep retention
2. Google Adwords copywriting - used Google Trends to compare different adwords for copyright
Class Teaching, Class Management, Courses Designed and Planned, School Activities Present.
1. English teaching - Combined games with courses. Students without any English background would
be able to speak daily English with foreign teachers after a year.
2. Problems solving - Communicated with parents and satisfied their demands. I was highly valued by both the school and the parents.
3. School activities Executing - Planned the performances according to students’ abilities
Summer Camp with local children at the elementary school.
Assisted the local teacher with the summer camp, planned educational activities, and help children
to finish the activities with other foreign volunteers.
Advertising copywriting,
Facebook advertising and analyzing, Facebook
Page Operating, Google Adwords, Google Analytics, Mouseflow Analytics, Search Engine Marketing, Hotjar Analytics
App推播、 Email EDM 行銷、簡訊發送
台灣賓果走透透,兩週增加 2.5 萬 IG 追蹤者,帶起一波社群賓果風潮。
udn 報導
三立新聞網報導
三立iNEWS(影片)
與台新銀行合作,提供ATM優惠券,並與台新 Line@
合作,推播時刻旅行線下實體店面 Line 好友優惠券,成功轉換台新用
戶,帶進更多消費者。
透過網紅邀請體驗,並推廣分享餐酒館品牌,導入線上 訂位系統,提升品牌聲量、帶進潛在消費者增加業績, 線上訪客 Instagram 預約比例提升至 25 %。