- BA in Foreign Languages and Literatures
- Coursework include: Marketing Management,
Business English, International Distribution Management
- California, USA
- Summer Session of Design Innovation and
Product Promotion
- Used Google Analytics to measure internal site search, maintaining the bounce rate below 20% in average
- Analyzed affinity category report and enhanced Facebook page engagement by 5%
- Established cross industry corporation with CTBC Bank and Japan booking agents
- Optimized the corporate social media strategy, increasing Instagram followers from 3,000 to 16,000
- Designed educational posts to target members of the audience and boosted Facebook organic reach
- Built out monthly social media calendar together with department managers
- Cooperated with public relations agency to arrange the grand opening ceremony
- Designed appealing banner advertising headlines and wrote text of Google ads
- Built partnership and signed business contract with the tourism bureau
- Formulated a compelling proposal and attracted corporate sponsors from 10 companies
- Determined the event team roles and checked the completion of core operations
- Organized all pre-event planning and led team of 20 members to hold cultural events
- Managed online promotion timeline and developed post-event report to seek future improvement