Ting Chuang

An enthusiastic and creative marketing brand assistant manager with excellent communication and brand planning skills.  Built supervisor, strategic planning,  brand management, marketing and wine knowledge  experience at St. Finesse. Currently seeking a position as a brand/marketing manager.

  Taipei City, Taiwan

 

WORK EXPERIENCE

Marketing Brand Assistant Manager  •  St. Finesse Inc. 

Feb. 2019 - Present

Responsible for brand management for 20 brands directly and supervised 10 brands.
Led a team of 6 people for 2.5 years.
- Brand strategy planning and execution
- Promotion campaign planning and execution
- Channel marketing
- Social media marketing
- Offline events planning and execution
- Brand/ price management
- Market data analysis
- Cross-industry cooperation negotiation
- Wine tasting lecturer
*Achieved a 2 million sales target for a 3-day wine exhibition.
*Managed the port brand and gained sales performance by 42% in a year.
* Led the team to increase followers on the Facebook fan page by 588% within 3 years.

Product Specialist  •  Drinks Wines & Spirits Co., LTD

March 2016 - June 2018

Responsible for new world wine, Japanese Sake, Korean Soju.
- Buyer
- Product and brand management
- Annual project planning and execution
- Stock management
- Order placement
- Market analysis
- Cost analysis
- Price Strategy
- Sales performance monitoring
- Press luncheon
-Brand offline event planning and execution

Marketing Intern  •  Art & Design Ways

July 2015 - Sept. 2015

The role is to support my marketing manager in producing marketing collateral, managing email campaigns and setting up and running Linkedin, Twitter, Wechat.etc. accounts. In addition, research into target clients and partners will be required as well as helping to manage our CRM system.
-Marketing collateral
-Email campaigns
-Targeted country market research
-Social media accounts and embed skills in business through training

MBA Student  • Coventry University London Campus

Sept. 2014 - Sept. 2015

Modules studied included: Marketing in a Global Age; Retail and Service Marketing; Sustainable Strategies; Finance, Funding and Legislation Framework For Success; Leading in a Changing World; Digital Marketing; Consumer Buying Behaviour; Creativity

Researcher  •  Leading Search & Selection

Dec. 2013 - May 2014

- Support consultant for exclusive search and selection service for clients in Taiwan and China.
- Headhunting for talent sourcing and screening.
- Arranged interview and meeting schedule.
- Cases focus on the IT/ FMCG/Financial/Pharmaceutical, etc. industries with all functions.
- Administrative work, such as purchasing office supplies, answering phone calls, data input,etc.


EDUCATION:

Coventry University

Master of Business Administration M.B.A. , International Marketing

2014 - 2015

Soochow University

Bachelor's Degree , International Business

2009 - 2013

Skills

  • Enthusiastic
  • Team Working
  • Adaptability
  • Negotiation
  • Lead A Team
  • Creativity
  • Planning

Languages

  • English — Professional
  • Chinese — Native
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