Ken Chang
作為一名經歷逾五年的分析師，在技術面的知能外，還具備出色的數字敏感度及邏輯能力。加上接受過行銷的薰陶，因而不僅擅長於資料中發掘洞察，更能察覺出在資料背後，客戶的想法、思維，從而提出更適切的建議及解決方案。
Data Analyst | FLMI | Project Manager
Taipei
[email protected]
Certifications & Skills
- FLMI: Fellow, Life Management Institute
- Project Management Professional (PMP)®
- SAS Certified Base Programmer for SAS 9
- Data Modeling
- Excel, PowerPoint, SQL, Python, SAS
- Project Management
Work Experience
China Life Insurance Co., Ltd., Project Specialist, Oct 2019 ~ Present
- Facilitate enterprise digital transformation through cross-functional collaboration between AI team and other business and IT teams.
- Actively liaise with all stakeholders to ensure requirements are understood, stakeholders' expectations are managed in terms of project scope and timelines.
- Leverage internal and external resources to identify and solve business problems by developing advanced analysis.
- Assist other FinTech/InsurTech projects.
Test Rite Retail Co., Ltd., Data Analyst, Sep 2017 ~ Sep 2019
- Solves complex business problems and develops applicable marketing suggestions by using data mining and analytics approaches.
- Identifies value customers for different marketing campaigns by utilizing appropriate statistical techniques , such as association analysis , decision tree , segmentation , regression , and other modeling techniques.
- Leverages internal/external data to conduct business insights or forecasts and thereby assist to generate CRM/corporate strategies.
PCA Life Assurance Co., Ltd., Customer Intelligence Analyst, Feb 2013 ~ Sep 2017
- Evolved insights and conducts presentations, via data analysis, with respect to product marketing, customer management, and campaign development for Telemarketing and Bancassurance.
- Participates in database marketing projects, including test/control model design, leads criteria planning, leads extracting, and performance evaluation.
- Cooperates with Regional head of customer analytics to resolve analytics results, explain findings in simple terms to users, and integrate opinions from other local departments.
- Designs, executes, and manages online survey; delivers research report to conduct marketing insight.
- Assists in database management and enhancement.
Commonwealth Publishing Group, Assistant Researcher, Jun 2012 ~ Feb 2013
- Designs, executes, manages and monitors research projects to meet clients' needs.
- Performs statistical analyses, writes research reports and assists presentations to clients.
AIG Taiwan Insurance Ltd., Business Analyst(Contractor), Jun 2011 ~ Jun 2012
- Provides Up-Sell, Cross-Sell, and Winback leads for telemarketing based on assigned business rules.
Education
National Taiwan University, Master, Psychology, 2007 ~ 2011
Attended for pursuing a master degree in Psychology.
National Taiwan University, Bachelor, Psychology, 2001 ~ 2007
Bachelor of Psychology with minor of Mathematics Science.
