With more than 3 years of experience in marketing related fields, has rich practical and counseling experience. Can formulate the most suitable plan according to the status quo , and arrange the most effective general direction strategy, overall marketing structure and actual landing plan according to resources.
I value the diversification of knowledge. I think that if you only learn a certain kind of knowledge, then knowledge may become a kind of prejudice. Strongly agree with Tolstoy's words: "In order to get a correct view of things, it is not enough to think for a lifetime."
Taipei City, Taiwan
Merged online integral network arrangement, offline customer journey road, membership management and POS/ ERP system , successfully motivated the total revenue of the official website in 2020 by 285.93% and the conversion rate by 149.98% compared with the previous period. Social media like Facebook, Instagram and Line all increased by more than 10,000 fans. Digital advertising ROAS averaged over 10. O2O activities promoted the growth of physical traffic and received high satisfaction feedback from customers.
Through website UI/UX re-planning, SEO management, user analysis and community sharing energy, the official website traffic has increased by about 100 times one year later, which result in about 10 actual inquiries per month, and the transaction rate reach 50%.
Planned a free trial event for the brand in 2020. Through established a dynamic event website integrated digital advertising which including Yahoo, Line LAP, and GDN network, successfully generated more than 1,000 purchase action within one month. At the same time, also improved the official website traffic by 10 times, gained more than 100,000 new website users, and repurchase rate of 20%.
Integrated image propaganda film, community management and digital advertising , enhanced the number of fans of Facebook fanpage by 47%, post likes by 8 times, followers reached by 841%, post interactions by 890% after half a year.
In 2019, through established a one-page event website, with Facebook and Google advertising , successfully sold out all the itineraries. The average advertising CTR exceeds 8%, and the KPI achievement rate is 782%.
During the four years, I won several Presidential Awards, and finally graduated with the 3th place in the department.
Through hold a variety of activities and gatherings, grasped the ability of leadership, cooperation, organization, communication and problem-solving.
- Director of Makeup Club-
Led the club successfully strive for the SHISEIDO to co-organize the campus cosmetic promotion activities and acted as the brand campus promotion ambassador; successfully strive for the [email protected] product sponsorship, and achieved the effect of cooperation in the club enrollment activities.
- Student Association -
Hosted a school-wide Christmas concert, and be responsible for contact with artists, schedule arrangements, and contract signing.
- Public welfare organizations -
Implemented a two-day holiday camp for children studying in elementary school, provided them free education and entertainment activities.
- AIESEC Counselor-
Co-organized a week-long international summer camp with organization members from 10 different countries, which successfully attracted more than 200 people to participate.