Trent Fan

Marketing related  •  City, TW  •  [email protected]

More than 4 years of experience in digital marketing and E-commerce across Australia, Thailand and Taiwan.

📈Growth hacking, Customer acquisition, Lead generation, Email marketing, Marketing automation, E-commerce sales strategy, Inbound marketing, SEO, SEM, SMM, Content marketing, and O2O campaign, etc.)

👋🏻 Well communication skill
Communication is 'Understanding' and 'Speaking others' languages'

🎨 Visual design skills
Ai, Ps and Ae

🧠 Entrepreneurial spirit and Never stop learning mindset


- Marketing automation (Email & Chatbot) 
- Growth hacking 
- Lead generation & Customer acquisition 
- Content marketing E-commerce & Sales strategies
- SEO and SEM (Google ads & Facebook ads) 
- Email marketing planning 
- Visual design & Video Editing skills (Ai, Ps, Ae) 
- Social media marketing (Chinese SMM included) 
- Marketing analysis and Google analytics

Work Experience

Ricemill - Inventory and Order Management Software  (Sydney, Australia)

Growth Hacker, Sep 2020 ~ Present

An eCommerce Management software that streamlines and integrates everything you needs.

- Planned and developed a scalable SEO strategy for Australian local markets
- Developed and drove on-page/off-page optimisation
- Worked responsibly on PPC Management including Google Ads, Facebook Ads Management
- Utilised analytics to make data-driven decisions to increase organic presence and improve business KPIs.

Aussie Baby (Sydney, Australia)

Digital Marketing Consultant, Jul 2020 ~ Present

- Audited website and drive SEO improvement. - Performed ongoing Google ads management and obtained customers insight from Google analytics and sales data. - Developed e-commerce strategy for multiple sales channels such as eBay, Amazon, Catch.com.au, Kogan, mydeal and its shopping cart (Shopify). - Hands-on email marketing strategy planning with the focus on informative and valuable content.

aussieBum (Sydney, Australia)

Marketplace Manager, Oct 2019 ~ Oct 2020

- Built-up and managed Chinese marketplaces - Tmall and JD.com.
- E-commerce strategy - Online campaign and promotions planning.
- Social media - Content planning, followers and engagement growth.
- Digital Ads - Google (Keywords and Displaying ads), Facebook and Instagram ads.
- Chatbot building - Promotions templates and chat automation.
- Website translation, EN to Simplified and Traditional Chinese.

- Increased 35% of Chinese market sales in 2 months.
- Increased average 10% of of email campaigns open rate.
- Taiwanese Followers grwoth: Chat app (Line) from 0 to 900 in 3 months.
- Chinese Followers grwoth: Chat app (WeChat) from 124 to 896 in 4 months.

Upsend (Houston, Texas, United States)

Growth Hacker, Jun 2020 ~ Sep 2020

Upsend is an all-in-one platform that streamlines customer service with a variety of features built in. Chat, email automation, product tour generator and knowledge center apps all at your fingertips.

台灣營養 (New Taipei, Taiwan)

Growth Hacker, Apr 2019 ~ Sep 2019

- Led the team of 5, marketing, product, design, and operation.
- Developed standard operating procedures to get all works in the structure.
- Maximized the revenue from selecting the most profitable products and the most popular products.
- Planned online campaigns, email marketing strategies and sales strategies.
- Cooperated with suppliers to meet common goals.
- Applied content strategies at all marketing stacks.

- Broke the record of the most profitable day in 2 months.
- Developed the standard operating procedures for stock clearance, marketing stacks execution and supplier segmentation.

MBK Hotel & Tourism (Bangkok, Thailand)

Ecommerce Executive, May 2017 ~ Apr 2019

- Developed e-commerce strategy planning for 5 stars hotels which are Dusit Thani Krabi,
Layana resort & spa and Tinidee [email protected] Golf Club on pricing strategy, promotion strategy and inventory management.

- Worked collaboratively with Agoda, Booking.com and Expedia etc. and hotels’ management

- Maximized ROI on advertising spending (SEM, SMM, and media buy).

- Analyzed data, arrived at solutions, and collaborated with the execution team and agencies on achieving budget.

- Developed the Chinese social media plan and O2O campaign with online Chinese media and Ad Serving.

- Became the E-Commerce champion of 3 hotels in 1 year.

Dusit Thani Krabi Beach Resort:
- Exceeded the annual target of about 10 million in 10 months in 2017.

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