蔡秉儒

UX/UI Designer | My portfolio

我期待未來能夠用我的設計能力、觀察力為人們發掘新問題，並創造出能改善人們生活的解決方案。

I’m looking forward to using my design ability and perceptiveness to find new issues and ultimately create solutions that make people's lives better.

[email protected] | 0936057016

學歷 Education

國立政治大學 National Chengchi University

2013~2017

斯拉夫語文學系 Department of Slavic Language and Literature

經歷 Experience

UXC Taiwan ｜UI Designer

Nov. 2018 - till date

與跨國團隊（新加坡）協作完成公司內部專案 Cooperated with Singapore team to complete internal projects
與跨領域團隊（使用者研究員、設計師）共同執行外部設計研究專案 Collaborated with interdisciplinary team to conduct external research and design project
參與執行使用者測試活動（技術支援、觀察者、記錄者）Participated in conducting user research activities as tech supporter, observer, and note-taker
產製、整合公司靜態影像資料 Generated and consolidated company photography resources
曾負責 Google Ads 關鍵字行銷測試 Responsible for Google Ads marketing trial campaign

UX 訓練工作坊參與經歷 UX Training Workshops Participation

UXC 產品創新工作坊 (Product Innovation via Validation Workshop) ｜Workshop Participant

Feb. 2019

經歷數位產品開發的關鍵歷程 Experienced key process of digital product development

透過啟發式評估、快速找到產品問題 Conducted heuristic evaluation to quickly spot product issues
執行使用者研究與研究資料分析 Conducted user testing and analyze research data
定義發展目標 Defined development targets
執行概念與原型設計 Designed concept and prototype

uP!ck 第三期跨領域合作 iOS 工作坊
uP!ck 3rd class of iOS App interdisciplinary collaboration course | UI designer

Aug. - Sep. 2018

探索使用者需求及與工程師合作開發一款可執行的app - Mivi app
Built an app from scratch: discover user needs and develop a workable app with developers - Mivi app

執行使用者訪談及分析訪談資料 Conducted user research and analyzed research data
設計app wireframe、hi-fi mockup及可互動的原型 Designed wireframe, hi-fi mockup, and intractable prototype
與工程師合作，開發出可執行的app軟體 Cooperated with engineers to develop workable app

uP!ck 第二期跨領域合作 iOS 工作坊
uP!ck 2rd class of iOS App interdisciplinary collaboration course | UI designer

Jan. - Feb. 2018

探索使用者需求及與工程師合作開發一款可執行的app - go app
Built an app from scratch: discover user needs and develop a workable app with developers - go app

執行使用者訪談及分析訪談資料 Conducted user research and analyzed research data
設計app wireframe、hi-fi mockup及可互動的原型 Designed wireframe, hi-fi mockup, and intractable prototype
與工程師合作，開發出可執行的app軟體 Cooperated with engineers to develop workable app

重點專案經歷 Project Experience highlights

1. 健保署APP使用性評估暨改善建議 (App usability evaluation project of Ministry of Health)

Jan - Jun 2020

我在專案中的角色 My role

根據執行關鍵字廣告經驗，提供應分析的app使用數據指標
Provided data metrics for app usage data analysis based on Google Ads experience
參與 app 易用性評估
Involved in app usability evaluation

UI 及流程評估 UI and flow evaluation
資訊架構評估 Information architecture evaluation

學習無障礙標準及與團隊分享
Learned accessibility standards and introduced to the team
參與重新設計資訊架構
Involved in IA redesign
參與 app 易用性測試及深度訪談
Participated in app usability test and in-depth interview as observer and note-taker
根據測試結果，產出設計概念（design concept），包括UI及icon
Generated concept design (UI and iconography) based on user testing results

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2. UXC Training 網站建置及Google Ads 關鍵字行銷測試 (UXC Training website building and Google Ads Keyword Marketing Trial)

Jul - Oct 2020

我在專案中的角色 My role

網站建置 Website building

參與制定網站資訊架構，協助設計互動、使用者流程
Involved in defining IA, interaction, and flow
協助尋找符合網站需求的Wordpress主題
Assisted to find suitable Wordpress theme to meet our needs
調查並提出最佳線上顧客管理工具(CRM system)建議
Conducted research to find suitable online customer engagement tool for website

Google Ads

針對產品主題及特性，全面性的分析台星兩國相關之關鍵字廣告市場
Conducted competitive research in Taiwan and Singapore markets to find out best practice based on product subject.
根據競爭對手廣告內容、市場特性及公司核心價值，提出建議關鍵字及廣告內容文案
Suggested ad keywords and description copy based on competitor’s ad, market characteristics, and our company’s core value.
持續追蹤結果並提供改善廣告內容的建議
Persisted to trace performance and provided suggestions for ad content improvements.