Yu-Ching(Livia) Chen

Tel: +886-0972203118 | Email: [email protected]

Summary

Data-driven brand marketer with 2 years of experience in digital marketing, WOM marketing and consumer behavior analysis. Skilled in copywriting, using data to analyze marketing strategies and increase overall site ranking. Increased the daily downloads of App by 5 times and optimized the regional ranking of App by 72% in one month by planning brand keywords and info page content.

Experience

BigGo / Funmula

Brand marketing Sep 2021 ~ Now

- Analyzed the performance of advertising campaign to improve marketing strategies 

- Collaborated with business development and sales teams to ensure company-wide branding consistency for our users 

- Generated and arranged the word-of-mouth copywriting for various external channels to promote campaigns, which increased the order amount by 67% 

- Led the ASO project of Google Play and App store. Increased the daily download volume of the App by 5 times by reorganizing App install page

ProphetStor Data Services, Inc.

Business Planner | Jul 2020 ~ Jun 2021

- Performed research and market analysis activities 

- Arranged the media alerts and managed social media platforms, which revamped social media accounts, improving user engagement by over 126% on Facebook, Twitter, and LinkedIn 

- Remanaged website architecture and optimized page speed, which improved the global ranking (Alexa) of official site by 60% in three months

Education

National Taichung University of Education

Bachelor of Management, Major in International Business, 2016 ~ 2020

Overall GPA: 4 / 4.3

E-commerce program, Marketing program

Radboud University Nijmegen 

Major in Business Administration, 2018 ~ 2019

Exchange student program

Certifications

Powered By CakeResume