Summary
Data-driven brand marketer with 2 years of experience in digital marketing, WOM marketing and consumer behavior analysis. Skilled in copywriting, using data to analyze marketing strategies and increase overall site ranking. Increased the daily downloads of App by 5 times and optimized the regional ranking of App by 72% in one month by planning brand keywords and info page content.
Experience
BigGo / Funmula
Brand marketing | Sep 2021 ~ Now
- Analyzed the performance of advertising campaign to improve marketing strategies
- Collaborated with business development and sales teams to ensure company-wide branding consistency for our users
- Generated and arranged the word-of-mouth copywriting for various external channels to promote campaigns, which increased the order amount by 67%
- Led the ASO project of Google Play and App store. Increased the daily download volume of the App by 5 times by reorganizing App install page
ProphetStor Data Services, Inc.
Business Planner | Jul 2020 ~ Jun 2021
- Performed research and market analysis activities
- Arranged the media alerts and managed social media platforms, which revamped social media accounts, improving user engagement by over 126% on Facebook, Twitter, and LinkedIn
- Remanaged website architecture and optimized page speed, which improved the global ranking (Alexa) of official site by 60% in three months
Education
National Taichung University of Education
Bachelor of Management, Major in International Business, 2016 ~ 2020
Overall GPA: 4 / 4.3
E-commerce program, Marketing program
Radboud University Nijmegen
Major in Business Administration, 2018 ~ 2019
Certifications
- Google Analytics Individual Qualification | Google | Issued Feb 2022 · Expires Feb 2023
- Google Ads | Google | Issued Sep 2021 · Expires Sep 2022
