Hi, I am 魏子健 (Wellson). I used to be a Rails Developer, and now I am a Product Manager with a solid technical background. Experienced management working in a highly competitive and multicultural environment, with excellent communication skill and over 6-year working background in a technical role. Familiar with designing and developing e-commerce, chatbot, payment, and logistic service integration. 4 years of experience in a startup team that aims in the SEA market. Hybrid with product management and software development experience, it shapes my view of how to lead and build a successful product.

Contact: [email protected] | 0911-408569

Work Experience

Product Manager @Shoplus, iKala, June 2020 ~ May 2021

  • Initiate the prototype after user interview, and doing constantly product iterations. This feature increased Shoplus 3 times of monthly orders and became the key feature.
  • Help Philippine local chain supermarkets migrate business onto Facebook messenger with Unilever Philippine, and it generated 10k orders during COVID-19. (ref)
  • Leading Thailand team to build features to help LIVE sellers growing business in 10% monthly growth. 
  • Design a better shipment service build-in product by working with several Thailand's local logistic partners.
  • Product discovery for SMBs in order to help SMBs migrate their business to social commerce and define the product roadmap for Thailand B2B market.
  • Design the prototype of chatbot, cross-social platform to validate a better shopping experience.

Software Engineer @Shoplus, iKala, Sep 2017 ~ Jun 2020

  • As a product team member of the internal startup, we build the product from 0 to 1. 
  • Building a social commerce tool with AI in Southeast Asia.
  • Deeply integrate with Facebook API to create seamless online shopping experience of social commerce.
  • Develop chatbot and order management service to reduce seller’s working time from 6 hours to 1 hour.
  • Implement Web/API full stack development on Docker, Kubernetes, and Google Cloud.
  • Adopt the market by rapidly changing and delivery with quality work.

Software Engineer @Straas, iKala, Feb 2017 ~ Aug 2017

  • Implementing build-in search engine and monetization rule into multi-tenancy CMS.
  • Integrate with payment gateway into multi-tenancy CMS.

Platform Engineer @Ecoworks, Jul 2014 ~ Jan 2017

  • Developed a license management system for ZyXEL Corp on AWS.
  • Developed daily business report system for ZyXEL Corp.


User Experience

#HypothesisThinking, #DesignThinking, #UserInterview, #UserTesting


#Rails, #Ruby, #JavaScript, #VueJS, #HTML/CSS, #MySQL, #Docker, #Kubernetes, #RESTfulAPI, #Chatbot

Product Management

#Agile, #Scrum, #Notion, #Figma, #Whimsical, #Metabase, #Amplitude


National Chung Cheng University, Bachelor’s Degree, Information Management, 2006 ~ 2010

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