林子敬 Gin
Digital Marketing Executive /
Digital Project Management
Taipei City, Taiwan
Who am I...
- Detail oriented and multitasking. Wholly focused on client satisfaction and project success.
- An experienced digital marketing and event planner with the enthusiasm to the connections between people and world-wide vision to the brand development.
- A flexible team-player experienced in developing strong relationships with clients and colleagues.
工作經歷
Experience Senior Project Management Specialist • Ogilvy 奧美
六月 2023 - Present ( 5 months)
負責數位專案之專案管理、資源籌措、技術推進並確保預算與時程能在計畫中完成，同時需要跨部門合作。
負責專案包含：年約客戶之 App 維運與功能優化，包括 API 功能管理，App 後台與會員資料、Salesforce 三方串接、數據分析及髒資料清理，及 App 新功能開發等。
除此之外，也獨立完成一客戶新品上市專案，做為專案負責人從零到一完成 AI Deepfake 活動網站，包含定義專案目標、繪製網頁框架、與工程師討論功能、並與設計師溝通介面等從 0 到 1 完成產品。
- Leaded a new product launch digital campaign by collaborated with a foreign vendor, in-house tech developers and designers to build an AI deepfake campaign site.
- Maintained 100,000+ member data, including API and salesforce implement.
Digital Marketing Executive • 德國福維克集團台灣分公司
四月 2021 - 六月 2023 (2 years 2 months)
負責品牌社群及數位平台經營策略，與廣告代理商合作執行圖文、影片創意、廣告操作，在社群上取得逐年成長的粉絲數與互動率。
除此之外，也主導數位化專案如：品牌官方網站、網路商店改版、活動一頁式網站規劃等，內容包含定義專案目標、繪製網頁框架、與工程師討論功能、並與設計師溝通介面等從 0 到 1 完成產品。
也透過品牌尋找適合的數位工具優化工作流程，例如：將自動化的線上工具導入客服系統，減少客服部門每日 20% 人工處理案件。
- Increased 4% of publicity by leading PR strategy and social media contents.
- Slashed 20% of daily manual CS works by arranging for an effective online CS flow for customer service team.
- Increased 4.5 times of conversion rate by developing the online product-experience flow for sales team.
Marketing Specialist • CAREhER
十月 2020 - 三月 2021 (5 months)
負責經營會員制線上社群平台，及線下活動（如沙龍座談會、大型論壇、年度餐會、市集等）現場執行。
- Increased 250% of Instagram followers by generating invigorating contents for creating a support-net.
- Increased 250% members over 4 months by initiating monthly club events.
- Slashed defined decoration fee 10% by delivering all the blueprints.
Digital Marketing Consultant • KOL PLUS 引享力
八月 2019 - 四月 2020 (8 months)
前期負責社群經營與內容生產、廣告投放，並運用 Chatbot 智能社群經營鐵粉，提升精準再行銷，有效協助達成每週提升 200% 粉絲專頁的平均觸及與曝光。
後期更多負責客戶提案與簡報，為客戶從頭做社群診斷、SNS形象包裝、企劃。並獨立與廠商合作，為公司建立整合專案管理、帳務、訂單、工時的 ERP 系統。
- Increased 200% weekly reach and impressions for 5 clients by defined the requests and targets of clients and developing Intellectual Properties.
- Managed 5 projects in a 3-man-team to apply successful proposals and marketing plans by conducting market research and analyzing data and marketing results.
學歷
2014 - 2018
國立中山大學 National Sun Yat-Sen University
劇場藝術學系
技能
Digital Marketing
- Social Marketing
- Canva Pro
- Data Analytics
- Storyboard
Project Management
- Trello
- Martech Import
- MS Office
Language
- Chinese
- English (TOEIC 690)
