Avatar of Mike Min-Jung Tseng.

Mike Min-Jung Tseng
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Business Development
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CakeResume
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National Taiwan University
Taiwan

Skills

International Business
International Sales & Marketing
Go To Market Strategy
Strategy Planning
Teamwork & Leadership
Team Management
Verbal and Written Communication

Languages

Chinese
Native or Bilingual
English
Professional
Russian
Beginner

Work experiences

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Business Development Representative

CakeResume
Full-time

Oct 2022 ~ Present
Taipei City, Taiwan
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GTM Manager (Go-to-Market Manager)

OPPO 薩摩亞商新茂環球有限公司台灣分公司

Jan 2021 ~ Jun 2022
1 yr 6 mos
Moscow, Russia
- Lead a GTM team of 3 members. 2 Chinese colleagues and 1 Russian employee. - Responsible for yearly smartphone target setting, roadmap design based on 4Ps (Product, Price, Promotion and Place). Conducted market analysis to keep plan well-executed. - Managed product go-to-market strategy execution. Monitored launching schedule, distribution scope, stock level and retail all in places. - Administered PSI management, and make sure goods delivered by air/sea on time. - Controlled yearly channel expenses and budgets. Evaluated promotion efficiency in different channels. - Supported General Director with P&L calculation, reversed financial situation and improved profitability. Main results in 2021: - Yearly smartphone average selling price rose by +15% YoY. - Reno series (Above 333 USD) internal share grew from 6,8% to 14,6% YoY, +75% growth by volume. 20-30K RUB (266-400 USD) price range market share grew from 3,2% to 4% YoY (GFK data). - E-commerce sellout achieved 15 times growth from 2019 to 2021; sixfold from Q1 2021 to Q4 2021. - We successfully launched 3 low-ended smartphones (below 160 USD), and 7 mid-and-high-ended models (160-400 USD) yearly. - Selected "The Most Purposeful Employee of the year" in 2021.
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Training Manager

OPPO 薩摩亞商新茂環球有限公司台灣分公司
Full-time

Sep 2017 ~ Dec 2020
3 yrs 4 mos
Moscow, Russia
- Managed a team of 4 Russian trainers, who conducted regular trainings for a team of over 200 promoters (up to 500) and retail managers. - Established educational system and training organisation from scratch. - Supported 32 new smartphones and 6 new IoT product launches in Russia market. Managed product training flows and controlled results. - Developed distanced learning portal to educate front-liners across 8 time zones. - Organised over 150 trainings per year with local retailers and operators. - Trained 9 and coached 2 Chinese/Taiwanese Management Associates.
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Management Associate

OPPO 薩摩亞商新茂環球有限公司台灣分公司
Full-time

Apr 2017 ~ Sep 2017
6 mos
Taipei City, Taiwan
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Key Account Intern

Nestle Taiwan
Internship

Jul 2015 ~ Sep 2015
3 mos
Taipei City, Taiwan
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Key Account Sales Assistant

Mondelēz International
Part-time

Mar 2015 ~ Jun 2015
4 mos
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Category Planning and Activation Summer Intern

Mondelēz International
Internship

Jul 2014 ~ Aug 2014
2 mos
Taipei City, Taiwan

Educations

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National Taiwan University

Bachelor of Business Administration (BBA)
International Business

2011 - 2015
4/4.3 GPA
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Tsinghua University (北京)清華大學

Bachelor of Business Administration (BBA)

2014 - 2014
Activities and societies
Student Exchange Program