Avatar of Sharon Yip.

Sharon Yip

Assistant Marketing Manager @ TAN CHONG EKSPRES AUTO SERVIS SDN.BHD.
A highly passionate Automotive Retail & Aftersales Marketer since 2012 with proven track record in campaigns. Always enjoy working as a team to generate WOW!
TAN CHONG EKSPRES AUTO SERVIS SDN.BHD.
University Tunku Abdul Rahman (Malaysia)
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Skills

Campaign Management
Campaign Execution
Brand Activation
Project Management
Marketing Strategies & Campaigns
marketing communications
專案管理
social media marketing
Retail Management
Retail Marketing
Automotive
Team Management
Google Suite
Microsoft Office
Media Planning

Languages

English
Fluent
Chinese
Native or Bilingual
Malay
Fluent

Work experiences

Assistant Marketing Manager

TAN CHONG EKSPRES AUTO SERVIS SDN.BHD.

Apr 2019 ~ Present
Lead & supervise in campaign activation, multi-brand marketing activities planning & digital transformation (Mobile apps with a recruitment drive, ePayment, eCommerce etc), and also support on regional service networks. Brands: Nissan, Renault, DriveOn, and eGarage (Multi-Brand). Industry: Automotive Aftersales Signature Projects: - National campaigns averagely +2~5% from sales KPI (Shock Sales!, 11.11 Rewards, Year End Sales, etc) - Assist in Servis Klinik 2020 +50% from sales KPI - 100% delivered all CRM activities (Birthday rewards, Valentine's Day, Father's Day & Mother's Day) on time. - MCO & CMCO marketing communications + Business Recovery Plan with achieved 80% from KPI. - Convert up to 30% target customers into mobile apps. Role & Responsibilities: - Assist Marketing Manager in planning and supervising marketing team to achieve Group KPI. - Analyze sales data and determine sales forecast. Recommend creative and cost effective promotional activities. - Manage & evaluate data to determine the effectiveness of a campaign & also promotional strategies to improve sales and profitability. - Lead in phase 2 Apps support & development (DriveOn by Tan Chong) and website revamp activities. - Coordinate and collaborating with other business units on marketing activities (Nissan Test Drive, Airbg Recall Activities, Customer Relationship program, eCommerce on Shopee etc) - Lead and provide guidance to team members in designing and developing marketing collaterals and promotional materials. - Formulate marketing strategies, planning & implementing of marketing activities. - Keep track of the trends in automotive after sales industry and develop innovations & creativity ideas for the market. - Generate sales & marketing reports to management. - Support Nationwide Service Networks (mainly focus on East Malaysia) Skills: - Negotiation, Communication, Analytical Analysis, Project Management & Coordination. Tools: Google Suite, Microsoft, Canva, Mailchimp and Filmora.

Senior Marketing Executive

CKL Group of Companies

Mar 2012 ~ Sep 2018
6 yrs 7 mos
Focus in marketing activities planning+budgeting, campaigns activation (collaboration, festival, etc), CRM progrom, support operation team & also certified ISO 9001 lead auditor. Brands: CKL, Lim Tayar, School of Skills, Interstate Tyre, Nokian Tyres and Lim Tayar Q. Industry: Automotive Aftersales Signature Projects: - Launch of LOL service package - Launch of "Check It Lah!" awareness campaign - Assist in start up School of Skills, Lim Tayar Q, and go-to-market for Interstate & Nokian tyres. - First launch of Buy3Free1 Tyre Promo +200% from KPI. - Increase FB fans from 1k to 12k throughout the 7 years. - Convert red packet into collection series (worth up to RM 100 per set.) - Convert traditional internal communication into Facebook Workplace. - Assist in open/relocate for 8 workshops (7 in Klang Valley & 1 in Seremban) with new launch promo. Role & Responsibilities: - Plan & monitor marketing budget. - Prepare marketing collaterals, festival collaterals and merchandise. - Formulate marketing strategies, planning & implementing of marketing activities. - Keep track of the trends in automotive after sales industry & develop innovations & creativity ideas. - Plan & conduct market research by gathering comprehensive information. - Plan, organize & coordinate various activities to ensure smooth flow of company events. (Annual dinner, company trip, incentive trip, in-house training & roadshow) - Manage & evaluate data to determine the effectiveness of a campaign & also promotional strategies to improve sales and profitability. - Maintain & monitor for social media platform & CRM. - Liaise with manufacturers, suppliers, agencies & etc. (Castrol, BHP, Genting, Continental, Michelin, etc) - Perform quality management system to ensuring audits are carried out to ISO9001. Skills: - Negotiation,Communication,Analysis,Project Management&Coordination. Tools: - Microsoft,Facebook Workplace,Survey Monkey, Mailchimp,Canva,Piktochart & Filmora.

Head Of Operations

Trademark2u Sdn. Bhd.

Mar 2008 ~ Feb 2012
4 yrs 0 mos
Lead & supervise Operation Department (Domestic, International & Support) to achieve company goal and ensure smooth process on operation. Also, support and provide training to Bangkok & Indonesia office on operation process. Product & Service: Trademark, Copyright, Patent & Industrial Design. Portfolio: - Promoted as Head of Operation at 2010 (first joined as Personal Assistant to CEO) - Completed ISO 9001 Training - Set up of Patent Department - Set up of Bangkok & Indonesia Office - Digitalise clients' file/documents into eLibrary Role & Responsibilities: - Provide admin support for Sales & Marketing Department: Answer incoming enquiries, issue invoices, files control, documents arrangements, proceed incoming order, deal with International agent, etc. - Prepare monthly operation reports for internal and ISO use purpose; - Monitor and supervise daily International operation flow; - Manage, guide and train International team members to handle operation duties; - Manage and update on Customer Management System (CMS); - Monitor and ensure achievement of departmental objectives to meet with company’s business goals; - Provide guidance on standard International operating procedures (SOP) and guidelines to support overall operation. Experiences gained: - Knowledge of Standard Intellectual Property procedure (Operation); - Knowledges of ISO; Skills: - Team management, negotiation and coordination. Tool: - Microsoft & Skype.

Educations

University Tunku Abdul Rahman (Malaysia)

Bachelor’s Degree
Bachelor of Marketing (HONS)

2015 - 2017
Activities and societies
Wataniah (Territorial Army Regiment)

Chong Hwa Independent High School

High School Diploma
Business/Commerce, General

1999 - 2014
Activities and societies
Cadet Police, Track & Field, Volleyball, Tennis.

SRJK(C) Kheow Bin

Other
UPSR

1993 - 1998
Activities and societies
Red Crescent Society & Martial Art
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