[ Overview ] • A product designer (70% UX + 30% UI) in a 12-designer team. • Joined in company's business expansion to engage more clients. • My focus was delivering the finance & distribution features (Webs). • Challenges faced in making complex financial features user-friendly. [ Achievements ] • Volunteered to research insurance products in APAC, presenting friendly insight tables that boosted ideation by 25%. • Empowered non-tech users with no-code financial functions, providing intuitive accounting tables, and performance dashboards. • Enhanced non-design stakeholder communication through rapid low-fi prototyping of complex flows for 3 modules remotely. • Led end-to-end development of the Distribution as a key KPI, strengthening relationships with clients.

[ Overview ] • 2nd-senior product designer (50% UX + 50% UI) in a 4-designer team. • Led transformative UX optimization to support rapid business expansion. • My main focus was wireframing, prototyping, and UI design for all web and app functions. • Challenged faced in balancing UX, Business goals, and developer resources in tight timelines. [ Achievements ] • Advocated user-centric mindset by leading successful UX optimization on user flows & navigation with 22% increase in end-users' overall efficiency. • Collaborated with CS team to engage PM & RD in users deeper by launching user surveys, bringing first-hand feedback from 15 clients. • Established design system for smooth communication and efficient iteration for web-and-app products during rapid expansion. • Delivered B.I. dashboard for CEOs, web-based operation scheduling for managements, and mobile-based S.O.P. production for workers to secure contracts with significant clients. • Partnered with head of marketing and FE developers to deliver promoting website (web & app) in 1 month, increasing engagement rate by 73%.

[ Overview ] • Pioneered as the first UI/UX Designer (40% UX + 40% UI + 15% Visual + 5% FE) with a versatile role. • Designed end-to-end customer-facing membership products bridging retail stores and their customers. • Focused on user research, persona building, wireframing, prototyping, and UI design for web and app functions. • Collaborated with marketing specialists to drive client engagement rates. • Challenge faced in delivering requirements from different functions at an agile pace. [ Achievements ] • Cultivated a user-centric culture by routinely conducting onsite surveys, interviews, and persona building for product enhancements. • Boosted clients' customer base by 300% and annual revenue by 40% through end-to-end delivery of membership products, including coupon & point/scratch card. • Established design systems and UI specs (CSS) in collaboration with FE/BE, ensuring consistency and facilitating agile development across projects. • Partnered with marketing specialists to monitor data and deliver engaging marketing materials, such as web content, banners, posters, videos, and landing pages.