Alex Beciana
Software Engineer
I'm a full-stack software engineer with an entrepreneurial spirit with 5 years of digital marketing, product management, and community management experience, working in tech (startup to FAANG), education, and music as well as leading a profitable startup. I'm a recent Flatiron School graduate and accustomed to the Agile methodology, working across technical and non-technical teams, and managing project roadmaps.
My interest and passion for engineering blossomed during my undergraduate career as I was working full-time during the day and attending class full-time at night. During this time, I started a company, Sweet Static, so that I could learn and grow skills from scratch with a real-world application of classroom learning and independent study. This company became profitable and noteworthy in New York City and along the East Coast of the United States, allowing me to hire a small writing staff to give others an opportunity similar to what I created for myself.
Skills
Languages
English
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Native or Bilingual
Work experiences
Founder, CEO
Sweet Static
Nov 2015 ~ Present
Growing at an average of 150% annually in audience size and web metrics. Organizing and promoting sold-out branded events and showcases across the Northeast United States region, including partnerships with Planned Parenthood, Everytown Gun Control, and the ACLU for charity benefits. Overseeing product development, graphic design, HR, editorial planning and editing, and business development. Working in close contact with music artists, management companies, photographers, visual artists, and performance venues of all sizes.
Digital Marketing and Program Coordinator
Major League Hacking (MLH)
Nov 2017 ~ Apr 2020
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2 yrs 6 mosCollaborated on new community strategies - increasing completed events by 350% and a 260% increase in attendance, resulting in the empowerment of 13,000+ community members. Mentored and advised 800+ professional and student organizers (domestic and international) via community building/management and marketing resources to be used by student organizers. Promoted the community and product offerings via social media, email marketing, in-office events, and partnerships - working closely with sponsors - GitHub, JPMC, BlackRock, Amazon, Google, Twilio, etc. Created successful email marketing campaigns to an audience of over 140,000+ for various frequencies (seasonally, monthly, and weekly)
Publicity / Radio Outreach Assistant
King Pizza Records
Jul 2015 ~ Sep 2017
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2 yrs 3 mosResponsible for securing domestic and international coverage of events and artists by attracting the press via press releases, email correspondence, and networking. Created marketing and public relations guide to be followed by the label and its artists. Maintained close relationships with various radio stations, blogs, and retail stores
External Events Scheduler
New York University - Kimmel Center
Mar 2017 ~ Aug 2017
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6 mosBooked and kept track of 400+ events, resulting in $350,000 in revenue. Acted as the liaison between NYU and clients, trusted with high levels of sensitive information from both sides Maintained close relationships with CEOs and executives of national and international corporations and nonprofits. Assisted in the day-to-day operations that include answering phones, processing payments, handling inquiries, and taking messages.
Head Events Booker / Talent Buyer
The Gateway
Aug 2016 ~ Aug 2017
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1 yr 1 moManaged 60-100+ events and concerts each month as well as additional space bookings on an event planning calendar. Calculated the risk/reward factors with events, making sure the venue stayed on/below budget. Grew and cultivated close relationships with other bookers/promoters, artists, and booking agents.
Web Project Coordinator
New York University - Robert F. Wagner Graduate School of Public Service
Aug 2016 ~ Mar 2017
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8 mosActed as the liaison between IT web team and the faculty/staff of the Robert F. Wagner Graduate School of Public Service. Uploaded all content to the website while proofreading and editing copy while monitoring performance and providing feedback to the editorial team. Managed the timely deliverables of content to third parties. Worked closely with UX/UI designers while working on the frontend. Attended and contributed in SCRUM meetings to access deadlines and outstanding tasks for the website rollout.
Educations
Flatiron School
Non-Degree Program (e.g. Coursera certificate)・Software Engineering Program
2020 - 2020
Description
Full-Stack Web Development, Ruby on Rails, and JavaScript programming bootcamp.
Zicklin School of Business (Baruch College)
Bachelor of Business Administration (BBA)・Marketing Management - Digital Marketing Specialization
2016 - 2020
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3.7/4 GPADescription
Taught and mentored by industry professionals in various fields from finance to marketing and entrepreneurship and executive communication skills, most notably Lawrence Zicklin (former Chairman of the Board of Neuberger Berman Group LLC).
Suffolk County Community College
Associate’s Degree・Business Administration
2012 - 2016
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3.8/4 GPAActivities and societies
Dean's List Honors (6 times)
