Amy Huang
Sr. User Experience Strategist
Amy is a passionate User Experience professional with 9 years of experience in strategic roles and project management at leading multinational companies across Southeast Asia (Mozilla, ShopBack, Steelcase).
Her expertise lies in:
- User Research & Data Analysis: Transforming user insights into actionable product strategies and validation plans.
- Cross-Functional Collaboration: Effectively leading and collaborating with diverse teams to ensure user-centricity throughout product development. Include all function and C-level executives.
- Designing for Impact: Creating products that resonate deeply with users and deliver a seamless, positive experience.
Connect with Amy if you're interested in:
- User-centered design methodologies
- Building impactful product experiences
- Finding user pain points and user insights
- Cross-cultural collaboration in Southeast Asia
Skills
Languages
English
・
Professional
Chinese
・
Native or Bilingual
Work experiences
Sr. User Researcher
ShopBack・Full-time
Mar 2021 ~ Present
Taipei City, Taiwan
- Conducted desk research to assess new market opportunities, considering cultural interactions and nuances, and provided qualitative data for market expansion evaluation.
- Analyzed quantitative data to uncover product issues and user behavior patterns.
- Assisted the product development team in user experience research, designing research protocols, conducting interviews and observations, and extracting key insights.
- Collaborated with the product team, aligning research goals with their needs and adjusting protocols accordingly.
- Provided reports on user needs, pain points, and opportunities based on analyzed qualitative and quantitative research data.
Sr. UX Researcher
Mozilla @ Taipei
Dec 2018 ~ Sep 2020
・
1 yr 10 mosApply agile method to help Mozilla Taipei explore emerging mobile behavior in Southeast Asia countries. Job function include:
- User testing
- Agile research
- Analysis/ Synthesis
- User survey
- Research planning
- Stakeholder workshop
Projects:
- Digital Trust - Thiland
- Digital Landscape in Maynamar
- Firefox Lite 2.0
- Next generation of Email
Design Researcher
Steelcase @ Hong Kong
Jul 2015 ~ Dec 2018
・
3 yrs 6 mos- Understand cultural behaviors in workspaces in India and China.
- Conduct B2B workshop to collect data, help to build sales partner relationships
- Connecting stakeholders to co-create solutions
- Inform user insight to product strategy and future decisions
Design research & Experience Designer
Godrej & Boyce
Jan 2015 ~ Feb 2015
・
2 mos- Cross-cultural design research in India.
- Created strategic business plan and healthcare solutions for young Professional in Mumbai
Concept designer (contractor)
Wrigley @ Chicago 美國留蘭香
Jan 2014 ~ Oct 2014
・
10 mosPackaging design for festival themes and events.
Projects:
Skittles package for Chinese new year 2014
Double-mint candy can design
UX Designer/ Researcher
Jan Chipchase / Studio D
Jun 2014 ~ Sep 2014
・
4 mosDesign a microfinance product with mobile money solution by understanding the local landscape and pain-points of local farmers through ethnographic research.
Design intern
TEAMS Design @ Chicago
May 2013 ~ Sep 2013
・
5 mosAssist rendering and design new products in fast pace design agency in Chicago.
Junior Industrial Designer
R&R Associate @ Florida
Jan 2012 ~ Oct 2012
・
10 mosConcept & Innovation designer.
Product designer.
Junior Industrial Designer
Subkarma
Jul 2010 ~ Oct 2011
・
1 yr 4 mos- Help the clients define new product outcome
- Desk research
- Mood board
Projects:
- TATUNG new memorial doll project（大同寶寶）
- APACHE Nailgun design
Educations
Illinois Institute of Technology, School of Design
Other・Master of Design
2013 - 2014
・
3.2/4 GPANorthumbria University
Bachelor of Arts (BA)・Design for product
2008 - 2009
・
3/4 GPADescription
Exchange programe.
MingChuan University
Bachelor of Arts (BA)・產品設計
2005 - 2008
