Avatar of Anita Wijaya.

Anita Wijaya

Digital Marketing
An Account Executive who has a high passion in the world of Digital Marketing. Successfully enrolled in a 13 weeks Digital Marketing program in RevoU with its instructor from Top Tech companies + its 13 weeks apprenticeship program with a real client. I am a digital marketing enthusiast with a strong analytical skill, flexible working style that is driven and based on big data and pertinent information in various industries. Also, I am adaptable and friendly personality traits that love challenges, and has the ability to work in both team and individual setting. Great communication skills to optimize the team chemistry and synergy.
STRONGBEE
Logo of PT. Revolusi Cita Edukasi (RevoU).
PT. Revolusi Cita Edukasi (RevoU)
Jakarta, Indonesia

Skills

Presentation
Research
Sales Administration
Growth Mindset
Positive Attitude
Microsoft Office
Google Ads

Languages

Indonesian
Fluent
English
Intermediate
Chinese
Beginner

Work experiences

Freelance Performance Marketer

STRONGBEE

Oct 2022 ~ Jan 2023
4 mos
• Doing market research which trainers are most recommended or most preferable in Yoga, Zumba, Gym & Poundfit. • Create a draft for new campaign in search ads with new adgroup in search traffic using keyword from Strongbee's website • Create weekly report and do presentation for several adgroup • Look for competitors' visual ads that can be used for strongbee's creative visal which focus is on hard selling/market place • Clean up keywords that is not related and put is as negative keywords and changed phrase type from broad to phrase type to increase CTR and to gain audiences' intention • Create ads suggestion : 15 headlines and 5 descriptions that focus on hard selling and focus for adgroup Gym and Personal Trainer • Overall, We achieved target KPI 1000 installs in every month and Average Daily Active User for is 7.22%

Digital Marketing

REVOU

May 2022 ~ Sep 2022
5 mos
• Crafting business ideas from USP, VP and Business Branding • Planning, developing, executing, managing and optimization the campaign using FB Ads and Google Ads • Optimize campaign by doing keyword and subkeyword research using SEMrush, ad copies and campaign structure for google ads. As a result, we generate 6 leads within 5 days with 117 link clicks and 7.24% CTR • Implementation GA4, FB Pixel and GTM • Creating flow chart using whimsical and do push notification through mobile and e-mail using MailChimp

Educations

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PT. Revolusi Cita Edukasi (RevoU)

Other
FULL STACK DIGITAL MARKETING

2022 - 2023

Business Wisdom Institute

Other
Digital Leadership

2022 - 2022
Logo of Informatics Group (Singapore).

Informatics Group (Singapore)

Bachelor’s Degree
Business Computer

2005 - 2008

Licenses & Certifications

Logo of PT Revolusi Cita Edukasi (REVOU).

Full Stack Digital Marketing

PT Revolusi Cita Edukasi (REVOU)

Issued Aug 2022
No expiration
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