Avatar of Anzhelika Komissarova.

Anzhelika Komissarova

Trade Shopper Marketing Manager
I have pretty good experience of marketing and advertising both from Theoretical (education, conference) and practical points of view. In addition, I have there is real marketing and sales experience and a large number of successful implemented projects. Besides that, I adhere to the lifelong learning concept and constantly improve my skills to keep up with the market.
Logo of Philips.
Saint Petersburg State University Of Technology and Design
Moscow, Russia


Adobe Photoshop
Adobe Illustrator
Corel Draw
Microsoft Office


Native or Bilingual

Work experiences

Logo of Philips.

Trade Shopper Marketing Manager


Oct 2021 ~ Present
Responsibilities: Customer collaboration, including: - support in marketing strategy development and its implementation with different departments and external agencies - track brand performances (sell-in & sell-out, pricing, stock, etc.) and consumer behavior - planning of the assortment matrix, including the launch of new products - create of a promotional plan and coordination of all types of advertising activities (incl POSM) - evaluation of the effectiveness of promo activities with the relevant metrics (ROI, promo effectiveness, etc.) - marketing budget monitoring - support other department (commercial department; marketing; design studio, promo-army). Key achievements: IGM growth in my categories amounted to 1.1 pp during the period of my work. Successful launch of new products (a new series of toothbrushes), thanks to the implemented promotion strategy, sales in 5 weeks increased from 45 pcs. to 673 pcs. per week.
Logo of М.Видео www.mvideo.ru.

Trade marketing specialist

М.Видео www.mvideo.ru

Nov 2020 ~ Oct 2021
11 mos
Responsibilities: - create and implementation trade marketing programs (loyalty programs, events, trade marketing promotions) with partners) - optimization (offline/online) of shelves (portfolio, price offers, promo) - create CJM - marketing budget monitoring - launch of new products and services to the market Key achievements: I have done more than 300 trade marketing activities with companies such as Microsoft, Intel, AMD, Logitech, Apple and PlayStation. During my time at the company, I managed to increase investments in trade marketing activities by 9% Y2Y in my categories.
Logo of Триколор www.tricolor.tv.

Trade Marketing Manager

Триколор www.tricolor.tv

Apr 2018 ~ Oct 2020
2 yrs 6 mos
- Distributors and retail sales support - Briefing of the creative department and agencies for POSm production - Organization and conduct of marketing events - The introduction of the loyalty program for distributers - Processes standardization within the department and across the departments Key achievements: As part of the optimization of business processes, I implemented a loyalty program for branded retail, which helped to increase sales of individual regions by 2 times. In addition, I proposed and implemented a new reporting mechanism, for two quarters of which the average score of the checklist for photo reports for all FS increased from 72 to 83, which is more than 12% and indicates positive dynamics.


Saint Petersburg State University Of Technology and Design

Bachelor’s Degree
Business communications, Advertising and Public relations

2013 - 2017

St. Petersburg State Educational Institution Petrovsky College

Advertising specialist

2009 - 2013
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