April Wu
資深行銷公關人，喜歡把最難的產品科技資訊，化成簡單易懂的訊息，向市場溝通。最近的挑戰是嘗試要把行銷工作內容 (AI marketing analytics solution for Business)，解釋給 70 歲傳統老婦人 (我婆婆) 和 7 歲幼稚兒童 (我兒子) 聽懂。
Marketing Manager
TW
[email protected]
Work Experience
CloudMosa (美商海鸚科技), Product Marketing Manager, Feb 2022 ~ Present
B2B solution/product marekting
Go-to-market planning & execution
iKala, Cloud division, Marketing Manager, Sep 2018 ~ Apr 2021
Marketing analytics solutions AI-driven, data-based marketing
StraaS Video streaming solution product marketing
Picaas AI image retouch solution product marketing
Lead Generation
Content Marketing
擷適科技 GETCHEE - GIS DATA CONSULTING COMPANY, Senior Marketing Manager, Dec 2013 ~ Sep 2018
1. Manage corporate marketing and communications functions, especially focusing on emerging markets like China, South East Asia, and Africa.
2. Brand image management, PR, media relations, corporate positioning, product launches, advertising digital, sales collateral, and tradeshow marketing to drive most qualified leads.
3. Team management role in global expansion.
亞太電信 ASIA PACIFIC TELECOM, Sales Marketing, Nov 2010 ~ Oct 2013
1. Accomplish business development activities by researching and developing marketing opportunities and plans implementing sales plans to manage key accounts relationship.
✓ SME Account sales and business development
product/service: domain name, Virtual Hosting, E-commerce solution, M-commerce solution Mobile App, coloation, SMS.
✓ Customer support
day to day operations and forward bugs to the technical team.
✓ Conduct market research and competitor analysis to develop product promotion program
✓ Marketing and advertising program planning and execution for the new products.
✓ Event planning and execution: seminars, product briefings, product training programs.
頤德國際VEDA INTERNATIONAL CORP.– LEADING PR AND MARKETING COMMUNICATIONS AGENCY, Senior Account Executive, Oct 2007 ~ Sep 2010
Well trained at public relations, with more than of demonstrated success in the ICT industry. Accomplish goals through planning, designing and implementing strategies, marketing campaigns and PR events.
Selected Accomplishments: Key Account Manager
Retainer-based: Microsoft
1. Corporate PR : 2010 COPUTEX series media events, HQ supervisor visit, 2010 Imaging Cup, Citizenship program(CSR)
2. IT BU : Windows Azure, developer tool, business total solution
✓ Windows 7(enterprise) Launch : SME alliance project (opened a Win7 concept store 熱炒77), Win7 SME business Forum and media plan
✓ Windows 7 (consumer) Launch : count-down party, pre-order event, sustained media programs
✓ IE8 Launch : Product launch press conference, social media management (IT/3C online forum, blog content generation, and crisis management)
✓ Keyboard & Mouse : Keyboard, Mouse, Webcam, gamming product launch event, media review, channel planning, social media management
Project-based
✓ Yahoo! Kimo: Online channel (Diesel Carrier) launch
✓ Farglory Realty: "Digital Family" Housing projects ( The Smart IPv6 building)
✓ TAITRA : 2010 trade shows
✓ G1(Wimax operator): Hsinchu and Taipei opening event
✓ msi : 2010 COMPUTEX opening press conference
