Arinnya Mukherjee
5+ Years of experience in :
ATL, BTL, Branding and Advertising, Content Strategy, Copy Writing, Digital Marketing
Brands worked for : ABP, Star, BNI, UNICEF, SENCO GOLD, Coca-Cola, fbb, Sri Hari
Jewellers, My Choice Home Appliances, Hussain Tyre, Sree Honey, Asian Paints; Park
Avenue; Cycle Pure Agarbatti
Opportunities that require creativity and process-oriented problem-solving techniques with greater learning curve intrigues me. As an effective communicator, I am able to lead by example and have a 'Whatever it takes to get the job done' attitude.
Skills
Work experiences
Team Lead - Video Marketing and Content Management
imaginxp
Aug 2018 ~ Aug 2019
・
1 yr 1 moResponsible for development of visual marketing platforms through audio video and content marketing tools. the creation of UX E-learning modules and Promotional Content
● Executed creation of Numerous hours of video content
● Helped in establishing a complete in house Audio Visual Production unit
● Helped the digital marketing team by creating content specific to the need
● Did market research on products created by competitors
● Created brand promotional Contents for Social Media and Digital Platforms
Executive Designer
U-First
Sep 2016 ~ Aug 2017
・
1 yr 0 mosCo-founded a periodical magazine to encourage and provide a platform for Regional talents; Promote tourism; Encourage Education; Local Business.
● Market Research
● Designing of the entire magazine
● Content Editing
Associate Director
Whitelight Productions Pvt Ltd
Jan 2015 ~ Apr 2016
・
1 yr 4 mosLead, Coordinated and Directed, end to end production of Ad-Film Production, Corporate AVs, Walkthrough, Infographics Explainer Videos, Product Photography, Audio Jingles, Music Production etc.
● Responsibilities include Client communication and devising strategy for marketing communication
● Responsible budget finalisation
● Responsible for conducting Market Research writing advertisement copy
● Responsible for Production coordination to final delivery.
Management Trainee
Creocraft Ventures Pvt Ltd
Jul 2014 ~ Jan 2015
・
7 mosResponsibilities include Ideation, Planning, Strategizing and execution of Brand Promotional Events, Product Promotion Event, Corporate Event and Several BTL activities.
● Responsible for successful Corporate Events, Activations and Campaigns for brands such as Asian Paints, Cycle Pure Agarbatti, Park Avenue
● Travelled solo across India for documentation project
● Executed with the team, corporate event for Asian Paints catering to 3000+ footfall managing a team of 70+ at client location
Educations
IMCFTS
Master of Arts (MA)・Mass Communication and Journalism, Filmmaking
2012 - 2014
North Bengal University
Non-Degree Program (e.g. Coursera certificate)・Bachelor of Arts English Literature
- 2012
