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Arvin Rapadas

I subconsciously throw hip-hop lyrics into everyday life, and cite every source. I feed off of productive collaboration and prefer face to face conversations over phone calls. Thirsty for constant progression, I collect ( and read ) old books about history, science-fiction, and urban architecture – immersing myself in the finer details.

I am immensely passionate about creating innovative design and embrace the realization that my best work often happens after the end of a normal work day. I am a visual designer that loves what he does for a living.

Creative Director
CA
[email protected]

Work Experience

VISUAL SHOGUN, Founder & Creative Director, Feb 2020 ~ Present

Founder and owner of Branding & Web Consultation agency, VISUAL SHOGUN.

- Currently creating brand names, positioning lines, advertising, video content, social media, and marketing communications, for million-dollar corporations and multinational advertising agencies.

- Developed and executed email marketing campaigns, video content, social media assets, and live events to generate leads and support the sales process. Also oversaw CRM implementation.

- Worked collaboratively with multiple teams (Copy Writers, Production Artists, Web Developers) while building relationships with creative partners, marketing teams, photographers, etc.

- Ensuring a consistent, powerful brand message that is relevant to company’s target audience and includes: developing positioning recommendations, defining brand personality and engaging in design and market research.

- Evaluation of creative work to ensure that projects meet the requirements of the design brief and are completed on time and within budget.

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Neutrisci International, Lead Design & Web Manager, Sep 2016 ~ Apr 2020

Drove all aspects of creative & digital design ensuring delivery of creative at the highest level of quality. Solely responsible for the production of all creative assets including design planning, art direction, social media & digital marketing, UX/Web design, and press approvals.

- Serving as creative designer and tech manager for all of the company's product lines. Responsible for design, digital marketing and brand development.

- Managing all social media platforms; results include increase of 5,000+ likes on Facebook page over the course of three months, 1000+ followers on Instagram over the course of one month, and 1000+ new followers on Twitter over the course of one month.

- Dramatically reduced average art & web cost up to 75% by aggressively utilizing cost effective outside resources and repurposing existing designs.

- Created and supervised production of printed materials in support of product awareness, brand identity and sales.

- Developed advertising campaigns that integrated print, interactive, and social media.

- Worked closely with company Founder & CEO to strategize and execute creative and marketing efforts.

- Championed creative developmental efforts for new products and line extensions

- Identified miscommunication issues with company shareholders and investors; conceptualized and implemented an Investor-focused subscriber list, which grew from 0 to 500 subscribers within a week.

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DeadVapor Clothing, Founder, Feb 2017 ~ Nov 2017

Founder & owner of deadvapor.com, a hip-hop inspired online streetwear shop for men aged 16-24.

- Conceptualizing and producing trend-setting and modern fashion designs, setting a new standard for affordable, everyday streetwear.

- Responsible for the design and maintenance of all web & graphic assets, with the shop reaching an average of 10,000 unique visitors everyday.

- Sole manager of all Deadvapor social and digital marketing efforts, gaining over 25,000 followers over the course of 6 months. Crafted a "hand-built, and tight-knit" social following by building a community on streetwear trends, hip-hop culture and internet memes.

- Drove sales and acquisition campaigns, resulting in over $10,000 in sales per month. Customer base grew from 0 to 5000 active and returning customers.

- In November 2017, sold the brand to a Chinese fabric corporation, for mass reproduction and distribution through their streetwear brand, INFLATION.

Company@2x

Arvin Allen Co, Founder & Creative Director, Aug 2015 ~ Nov 2017

Freelance Creative Agency that works across a wide spectrum of media.

Print
- Brand and Identity Development
- Conceptual advertising across a wide variety of media
- Creative and Visual Conceptualization
- POS and Product Packaging Design
- Publication and Editorial Layout and Design (Books, Magazines, Corporate Brochures)

Digital
- UI and UX Design for mobile apps, wireframing and programming.
- Interactive Visual Design
- Building apps and user experiences from conceptual to prototyping.
- Proficient with C++, HTML5, CSS3 and JavaScript.
- Experience with Content Management Systems such as WordPress and Drupal.

Agency
- Works with an international group of freelancers, creative professionals and contractors to ensure that each project is handled by the best possible fit.

Company@2x

Bridge Burner's Union, Co-Founder & Creative Director, Jan 2015 ~ Apr 2017

- Co-founded an underground hip-hop record label based in Vancouver, Canada.
- Conceptualizing new creative campaigns & executing creative decisions.
- Artist Image & Brand Specialist, PR & Media

Company@2x

Display Dynamics Ltd, Graphic Designer, Jan 2015 ~ Sep 2016

- Graphic production and conceptual design for a variety of clients and in-house projects.
- Assisting Production team with quality control and colour matching.
- Exhibit and trade show design
- Working with large format graphics for signage and booths
- Social Media Integration and Management
- Promoting and creating graphic assets for in-house promotions and marketing campaigns
- Master proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
- Hootsuite experience
- Marketing Campaign Conceptualization and Integration

Company@2x

Freelancer, Freelance Graphic & Web Designer, Sep 2011 ~ Aug 2015

Print
- Brand and Identity Development
- Conceptual advertising across a wide variety of media
- Creative and Visual Conceptualization
- POS and Product Packaging Design
- Publication and Editorial Layout and Design (Books, Magazines, Corporate Brochures)

Digital
- UI and UX Design for mobile apps, wireframing and programming.
- Interactive Visual Design
- Building apps and user experiences from conceptual to prototyping.
- Proficient with C++, HTML5, CSS3 and JavaScript.
- Experience with Content Management Systems such as WordPress and Drupal.

Company@2x

DeWolfe Media, Graphic Designer, Jun 2009 ~ Aug 2014

- Multimedia graphics and design, developing promotional materials and brand identities of several bands and artists.
- Event promotion, and music marketing.
- Merchandise and Product Design.
- Tour and concert planning.
- UX Design and Audio Engineering.
- Videography and Motion Graphics.
- Data Analysis and Artist Management.

Company@2x

The Weekly Bean, Contract Graphic Designer, Sep 2013 ~ Feb 2014

- Conceptual Design
- Advertising and Marketing
- Redesigned the editorial layout and flow of the publication

A 6-month in-house designer contract for a small town news publication.

Company@2x

Education

Visual College of Art & Design Vancouver, Bachelor of Arts (BA), Communications, 2011 ~ 2014

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St. Anthony's Catholic School, High School Diploma, High School Graduate, 2000 ~ 2013

University@2x
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