Catherine Lin
Associate Performance Consultant
I have over 8 years of experience working in the digital marketing industry.
Currently, I work as a Performance Consultant for LINE Corp. to help the sales team to manage and optimize online media campaigns via LINE products. Proficient in data analysis and strategy planning, good at handling multiple tasks with cross-functional teams as well.
Previously worked at iProspect as an Account Manager. Operating ad accounts from multiple channels and leveraging ad performance regarding clients' business goals. Good at communication and building good relationships with clients. Also, I am an orientation trainer for teaching product knowledge to newcomers.
I am passionate about data analysis and eager to explore more possibilities in that. Hope I can dedicate my experience to sharing the findings with the company and leveraging the benefits!
Competencies: LINE ads products(Official Account, Sponsored Stickers... etc.), SEM, Google AdWords, Facebook Ads, Yahoo Bing Ads, Yahoo Native Ads, Google Analytics, Tableau, Excel pivot, Word, PowerPoint
Skills
Languages
English
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Fluent
Chinese
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Native or Bilingual
Work experiences
Associate manager Performance Consultant/Account manager/Sales Specialist
LINE Corporation
Apr 2018 ~ Present
- Collaborate with sales and PM teams to plan the marketing strategy of LINE Products.
- Make an analysis report report from internal data bases and deliver useful insights to the stakeholders.
- Implement and boost the pilot cases when new function launch.
- Manage and communicate with key clients to work efficiently and optimally by deepening the relationship to increase retention as well as grow revenue.
- Diagnose the ads issue and find out the best solution to fix it.
- Trainer of the online course for entry-level advertiser's.
Senior Media Buyer
General Mobile Corporation
Nov 2016 ~ Mar 2018
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1 yr 5 mos- Manage and analyze online media campaigns across various traffic sources to catch more traffic and help the department to leverage the profit as much as we can.
- Data mining and provide marketing suggestions forward to department head.
- Strategy media plan based on app category or advertiser's industry/country.
- Main focus paid media such as Google AdWords, Facebook, Twitter, Amazon
Account Manager
IProspect WIS
Dec 2013 ~ Jul 2016
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2 yrs 8 mos- Manage online media campaigns including Google Ads & Yahoo Bing ads and optimize ads performance to achieve the Advertiser's KPIs.
- Build and maintain good client relationship from various verticals.
- Provide the marketing suggestions to help advertiser's making business decision.
- SMB is the major group that we serve for.
Educations
Tamkung University
Bachelor’s Degree・Bachelor of Economics
2009 - 2013
