Sr. Product Marketing
Cathay Financial Holdings (Digital, Data & Technology, DDT). Customer Experience Technology (MyRewards APP),
• Planning and executing acquisition and retention campaigns of a mobile
APP of Cathay Holdings : MyReward.
• Coordinating Third-Party brands to spur growth and design marketing
activities (e.g. KLOOK, EZTABLE, EZding, FunNow, Inline).
• Planning Marketing Automation Project (Loyalty Marketing) for CRM (e.g.
EDM Marketing / In-APP Communication).
• Enhancing existing partnership with diverse co-marketing campaigns, and
helped develop new strategic partnerships to attract new users.