Managed cinema relationships with every single film: Theatrical Marketing,Title Promotions, Publicity, Online and integrated campaigns with cross-border Cooperation across 10+ brands/year, incl: • Collaborates with brands to provide unique movie-watching experiences: Dolby Cinema, Osim, Sealy, LuxeRealD, MX4D. • Managed 30+ external vendors to implement marketing projects. • Create or Build Business partnership /non-operating income development: 1.Banking per year $15,000,000(2015-2022) 2.Advertisement/print ads per year $6,000,000(2015-2022) 3.Facility rental /Film festival per year $3,700,000(2008-2022) • Title film festival planning & collaborates with many different shopping malls (incl: parent company / Shin Kong Mitsukoshi Department Store), cosmetics and 3C products brands. 1.Each international film festival brings about 90,000 additional visitors. (2015-2020 brings about 1,620,000 additional visitors) • Daily analysis with incl: box office, every tickets type performance, and recommended solutions. • Researched and pitched to partners, managed development and execution every possibility channel campaign which on-creased box office. • Managed content strategy via C2B,B2B and O2O for cinema: 1.Films release planning, terms and conditions negotiations. 2.Title film festival planning. 3.Movie licensed merchandise researching and development. • Manage budgets, timelines, contract negotiation, and vendor/agency relationships. • Defined strategic plan of new branch openings. 1.2020.07 Taoyuan, Jungli (the 4th site) 2.2021.11 Taipei, Tianmu (the 5th site) • Film Investment and Development analysis. 1.Back to the Good Times / 2018 2.Detention /2019 • Box office Market survey (research/analysis/forecast) • Brand Management: Corporate Identity System (MI / BI / VI) management • Managed the Communications team in the planning, execution, and coordinations of all PR activities.

企劃、專案管理、異業跨界合作、媒體宣傳、成本分析

企劃、異業跨界合作、媒體宣傳

Computers/Communications/Consumer products planning 3C產品活動企劃

International arts festival planning 藝文活動節目企劃