Paid Campaign Manager (Remote, Contractor)
Knectek Labs Inc.
Created and led strategic advertising plans for Knectek Labs’ different product lines, including wireless smart printer, Bluetooth tracker and smart trash bin, responsible for acquisition integration, lead generation, and retention initiatives.
♦ Acquired over 40,000 email leads under US$1.7 Cost per Lead, which saved up to 32% in the planned
budget as original targeted Cost per Lead was US$ 2.5, for the new product launch.
♦ Achieved over 500% funded goal on INDIEGOGO by implementing the strategic paid campaigns.
♦ Increased sales by 35% on the Amazon platforms and created 2-time orders on the client’s e-commerce site by implementing new content strategies on ad campaigns.
♦ Achieved 4~5x Return on Ad Spend with optimized contents on paid campaigns, thereby improving the sales and revenue of the company
♦ Received more than 5,000 comments and 23,000 shares on paid contents, thus helping the client build more brand awareness and generating better social volume. Conceptualized and implemented creative initiatives to increase pipeline growth via the Facebook advertising campaigns.