Avatar of Yilin Wu.

Yilin Wu

MBA & M.Eng.|Business Intelligence Consultant|Business Analyst|Project Manager|Product Manager|Broadcast Engineer|Consumer Electronics/DJ Equipment Industry|PMP|NPDP|WBSA|Lean Six Sigma|
MBA in Business Analytics and M.Eng. in Media. 1-year business analyst experience driving an organizational change in private banking digitalization; 2-year project manager experience implementing product development for consumer electronics as well as DJ equipment; 6-year broadcast engineer experiences in TV production, such as TV news, live events, and elections. Certified with PMP (Project Management), PMI-ACP (Agile), NPDP (Product Management), Data Analytics, Audio Engineering, etc. "If you are always trying to be normal, you will never know how amazing you can be." - Maya Angelou -
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HSBC
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Hult International Business School

Skills

Python
SQL
Machine Learning
Power BI
Excel
Adobe Creative Suite
Data Visualization
Video Editing
AV Systems Design and Implementation
Audio Engineering

Languages

English
Professional
Chinese
Native or Bilingual

Work experiences

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Sales Management Executive - Global Private Banking and Transformation

HSBC
Full-time

Dec 2022 ~ Present
Shanghai, China
Drove strategic planning for sales activities, spearheading initiatives to optimize processes and enhance overall efficiency. -- Developed insightful Management Information (MI) reports and provided crucial data for informed decision-making. -- Analyzed customer behaviors for sales campaigns, contributing to the customer lifecycle management (CLM) strategies. -- Pioneered automation efforts by using Python to reduce manual workload and increasing operational efficiency. -- Orchestrated sales pipeline optimizations via data-driven strategies resulting in a 10% increase in lead conversion rates.
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IT Consultant - Business Intelligence and Business Analysis

FDM Group
Full-time

Oct 2021 ~ Dec 2023
2 yrs 3 mos
Shanghai, China
Enhanced decision-making for clients, such as HSBC and Citi, by utilizing data analytics with Python, SQL, and Power BI. -- Directed a team of 3 testers to optimize UAT processes and established project governance when the MVP project at HSBC. -- Oversaw regulatory reporting models with tagging, data dictionary, and data quality, resulting in a 15% reduction in manual efforts. -- Transformed EMEA end-user computing apps into web platforms for Citigroup's Agency & Trust Services via the Agile methodology. -- Consolidated executive dashboards with interactive visuals using Confluence and Jira covering project initiatives for Scrum teams.
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Project Manager

inMusic Brands, LTD
Full-time

Aug 2018 ~ Oct 2020
2 yrs 3 mos
Taipei City, Taiwan
Supervised development projects, brought new product ideas to life, and negotiated with suppliers to maximize profits. -- Led a team of three (2 EE, 1 ME) in the consumer electronics and DJ equipment industries; managed about 40 projects per year. -- Oversaw 2 brands with 6 primary contracted factories and 10+ suppliers, resulting in product deliveries worth 50 million USD in 2019. -- Improved cost and efficiency via Lean Six Sigma methodologies, including a $0.75 USD reduction of a product sold over 500,000 units.

Project Assistant

Branded Arts, LLC
Internship

Apr 2016 ~ Jul 2016
4 mos
Los Angeles, CA, USA
Monitored the advancement of street art projects, such as mural festivals, exhibitions, and house refurbishments -- Successfully facilitated projects, notably the RFK Mural Festival at Robert F. Kennedy Community School in Los Angeles. -- Coordinated on-site art galleries, overseeing logistics and enhancing the overall project experience. -- Conducted comprehensive research on current and potential clients, contributing to strategic plans throughout projects.
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Broadcast Engineer

TVBS聯利媒體股份有限公司
Full-time

May 2009 ~ Nov 2015
6 yrs 7 mos
Taipei City, Taiwan
Supervised development projects, brought new product ideas to life, and negotiated with suppliers to maximize profits. -- Led a team of three (2 EE, 1 ME) in the consumer electronics and DJ equipment industries; managed about 40 projects per year. -- Oversaw 2 brands with 6 primary contracted factories and 10+ suppliers, resulting in product deliveries worth 50 million USD in 2019. -- Improved cost and efficiency via Lean Six Sigma methodologies, including a $0.75 USD reduction of a product sold over 500,000 units.

Educations

Logo of Hult International Business School .

Hult International Business School

Master of Business Administration (MBA)
Business Analysis

2021 - 2022
Activities and societies
-- Hult’s Got Talent Regional Qualifier (Dubai) – 2nd Place
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Baruch College - CUNY

Other
Contemporary American Business Practice

2017 - 2018
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National Taiwan Normal University

Master’s Degree
Engineering in Graphic Arts and Communications

2014 - 2016

Licenses & Certifications

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PMI-PBA

Project Management Institute

Issued Jun 2023
Expires Jun 2026
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PMI-ACP

Project Management Institute

Credential ID: 3392137
Issued Dec 2022
Expires Dec 2028
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WBSA Business Planner

World Business Strategist Association

Credential ID: TWC002095
Issued Nov 2020
No expiration
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New Product Development Professional (NPDP)

PDMA Egypt - Product Development and Management Association Egypt

Credential ID: 59331636
Issued Sep 2019
Expires Sep 2025
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Project Management Professional (PMP)

Project Management Institute

Credential ID: 2239541
Issued Aug 2018
Expires Aug 2027
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