Avatar of Hedy Yang.

Hedy Yang

用戶營運主任 Marketing Supervisor @ LINE TAXI
擅長行銷企劃、專案管理,能夠在高度變化的新創企業中建立工作流程、學習快速、合作能力佳。 擁有超過五年的跨文化工作經驗,對人際關係高度敏銳,能靈活整合資源,完成跨部門專案。
Logo of LINE TAXI.
LINE TAXI
國立台北教育大學
Taipei City, Taiwan

Skills

User growth
CRM
Marketing Campaigns
Marketing Strategy
Project Management
Membership Management
Fast Learner
Creativity

Work experiences

Logo of LINE TAXI.

用戶營運主任 Marketing Supervisor

LINE TAXI
Full-time

Sep 2019 ~ Present
Taipei City, Taiwan
✔ User Growth : Develop and execute market expansion strategy in the Southern and middle part of Taiwan. ✔ Gamification:Increased user retention through innovative and interesting campaigns, turned into a business showcase. ✔ Loyalty:Membership policy implementation. ✔ CRM:Segmented communication to reduce churn rate and reduce subsidy cost. ✔ Express e-commerce (May 2021~ Feb 2022): ● Executed project during Covid, successfully grabbed over 20 media coverage. ● Merchandise selection, over 100 merchants management, promotion campaigns and communication material production. ● Collaborated with cross-functional teams to integrate the customer experience.
Logo of Freelancer.

Freelancer

Freelancer
Freelance

Mar 2019 ~ Aug 2019
6 mos
Taipei City, Taiwan
✔ Social Media Marketing : Included craft beer, movie , performance art and App industry. ✔ Offline Event:Implementation and execute an annual VIP event with cross team, got 95% customer satisfaction. ✔ Copywriting:Official website、Interview.
Logo of 遊牧行.

營運經理 Operations Manager

遊牧行
Full-time

Nov 2016 ~ Mar 2019
2 yrs 5 mos
Taipei City, Taiwan
✔ Marketing & Branding: ● Recruited over 700 customers, made 47% of the revenue. ● Increased Facebook page organic reach 532% through content, KOL mutually beneficial cooperation. ✔ Operation: ● Started business with the founder, managed and trained Taiwanese and Tibetan over 20 employees. ● Imported working system with travel agency, medical advisor. Optimized workflow and increased 60% efficiency.

Project Manager

以立國際服務
Full-time

Sep 2013 ~ Jun 2016
2 yrs 10 mos
✔ Led over 500 volunteers participated in Myanmar, India, Inner-Mongolia, and Cambodia projects, helped to reduce local safety and environmental issues. ✔ Collaborated with over 20 local members, to ensure volunteer projects proceed smoothly.

Educations

國立台北教育大學

Bachelor’s Degree
心理與諮商學系

2009 - 2013
Activities and societies
✓ 2012 年國立台北教育大學暑期「心理與諮商暑期營隊」擔任總召集人 ✓ 2011 年國立台北教育大學「熱門舞蹈社」擔任活動長

Licenses & Certifications

基礎數位行銷資格認證

Google

Credential ID: NU92XZY46
Issued Apr 2019
No expiration
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