James Springthorpe
Research Analyst
I have 6 years of market research and competitor analysis experience within the automotive industry. In addition, I have practical experience in physical HMI bench-marking, testing multiple premium and mass market vehicles for leading OEMs. I am experienced in presenting my work to external stakeholders up to a senior level. I have a keen interest in engineering and the automotive industry in general.
SBD Automotive
Coventry University
Hilton, Derby, UK
Skills
Languages
English
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Native or Bilingual
German
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Beginner
Work experiences
Research Analyst
SBD Automotive
Aug 2016 ~ Present
Key responsibilities include creating research driven insight presentations for major OEMs and Tier 1 suppliers covering market landscapes, competitor profiling and HMI/UX bench-marking activities wihtin the automotive market. For the past 2 years I have been solely responsible for EU based Advanced Driver Assistance System (ADAS) HMI bench-marking.
Junior Model Maker (Concept Vehicle)
Envisage Group (previously CGI)
Jan 2015 ~ Aug 2016
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1 yr 8 mosWorking as part of a team to craft and engineer design feasibility models, show cars and clay models for leading OEMs.
Educations
Coventry University
Bachelor of Arts (BA)・Transport Design with Industry Enhancement
2012 - 2016
