・Researched, conducted value proposition, business requirement and made wireframe and spec ・Planned and organized for must-have feature on IXT platform ・Developed brand new module of Partner Relationship Management ・Supported new travel product to increase potential business value ・Revamped advanced filter feature for general user

台灣 臺北市 Richart - No.1 leading digital bank in Taiwan . Collaborated with Dev/Design and familiar with Scrum, launched the product of Richart group- buy-chatbot . Analyzed and optimized App toppage coupon . Managed Richart brand content on Facebook with average interaction rate 4%, higher than that in financial industry 0.11%

. Established AI Chatbot using natural language processing, solved +250% of customer inquires . SEO structural and strategic planning for Health/Adult Channel . Revamped the pages of Rakuten point and Rakuten ecosystem . Executed the Google AD placement throughout AdManager on whole website, Q4 revenue +171%

. Elevated the click-through rate CTR and AOV from 800 to 4, 000 NTD through EMAIL marketing . Created special LINE posts to increase interaction rate and the retention rate with existing customers; use GA to optimize the user experiences and the device deployment

. Operated Google and Facebook advertisement and promoted the sales ROI from 9 to 10 . Designed and composed contents on Instagram for brand marketing . Generated highest daily sales on coffee through hosting Live videos on FB . Cooperated with Family Mart and Mitsukoshi department store on physical marketing event

1. In charge of MCP division that makes up 80% of sales 2. Elevated cosmetics department sales by 20% 3. Executed promotion plan and designed prototype of advertising banner & eDM 4. Improved logistics and saved time in picking goods 5. Assisted on cross-border projects of live shows on TMALL 6. Negotiated with suppliers and led department communication