Avatar of Joanne Cheng.

Joanne Cheng

Passionate, curious, and open-minded. These are the few words that can be used to describe me and my skillset. I like to challenge myself and I’m always passionate about anything that is related to Digital Marketing.
Bay Area Green Tours
San Francisco State University
Taipei, 台灣

Skills

Excel
Word
Google Analytics
Google Ads

Languages

English
Fluent
Chinese
Native or Bilingual

Work experiences

Digital Marketing Volunteer

Bay Area Green Tours

Jun 2020 ~ Oct 2020
5 mos
•Managing any marketing email campaign through Mailchimp •Executes A/B testing to increase email opens and click rate and analyze the data to improve KPI •Leading segmentation survey project to figure out the customer segmentation and interest

Digital Marketing Apprentice

COOP

Feb 2020 ~ Jun 2020
5 mos
•Improving digital marketing skills through workshops, including SEO, SEM, Google Analytics, Excel VLOOKUP, and pivot table •Evaluating company’s ad campaign and keywords using Google Analytics and Google Ads in hands-on assignments •Working with 12 other apprentices and improving my networking and communication skills

Head of content

Marketing Association at SFSU

Aug 2019 ~ May 2020
10 mos
• Employed social media strategies to promote club's events and announcement • Developed campaign strategies for social media • Created content for social media channels such as the Instagram post

Graduation Coordinator

Marketing Association at SFSU

Aug 2019 ~ May 2020
10 mos
•Communicated with the venue and ticket sales to manage the COVID-19 impact on the event •Coordinated Marketing Graduation with estimated 1000 guests and $20,000 revenue in ticket sales •Led a graduation committee with 6 people and work as a team to increase efficiency in promoting and ticket sales •Implemented marketing skills to promote Marketing Graduation to increase attendance

Information System Tutor

San Francisco State University

Sep 2019 ~ Dec 2019
4 mos
•Tutored an average of 10 students per day about Excel and Access •Guided students with their project to help them improve their grade with an A •Motivated students to achieve their desired grade for their midterms and Excel projects

Educations

San Francisco State University

Bachelor of Science (BS)
Business Administration, Concentration in Marketing

2017 - 2020
Activities and societies
Marketing Association at SFSU Alpha Phi Omega

De Anza College

Other
Business Administration

2014 - 2017
Activities and societies
Cheer and Dance Team
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