Leading the Media planning team to drive biz volume of 1300Mn INR. Client leader – Lenovo India Pvt Ltd, Toyota Cars, Yamaha Corporate Communication, Welspun Flooring Pvt Ltd and Lactalis group of companies in India. • Managing the marketing calendar, activities and media budget for all these Clients • ROI driven AOP plans delivering the KPI of each brand/Clients • Delivering those KPI through highly targeted and cost-effective media plans through the year • Meeting Agency’s KPI with all these Clients through optimization and consistent tracking • Providing Client delight through ROI driven plans and executions • Managing a team of 3 people in Media planning, liaison with the respective team and collaborate with them to arrive at commendable strategies and deliver exceptional execution at ease

Head Media buying for ITC Foods Limited Driving stability, implementing sustainable success driven practices and form a future ready team to manage 400 Cr media investments primarily on TV medium. • Centralized the buying from Bangalore for all divisions of ITC Ltd to bring up the volume to deliver higher savings • Devised a strategy to achieve targets by running multiple permutations and combinations to arrive at the ideal plan • Driving the buying process towards Trading level practices in-order to meet the volume growth and better strike rate for campaigns • Managed a team of 6 people to deliver savings of about 16%

Media management to drive Biz results at an efficient cost • Evaluation of Media Agency • Managing between Agencies • Working out Marketing strategy along with Strategic Marketing Group • Support in the Brand rollout • ROI driven - Campaign planning • Digital Marketing

• Planning lead for Pepsi, Sting and Gatorade under Pepsico, Himalayan Natural Mineral Water, Tata Water Plus and Tata Gluco Plus under Nourishco Beverages (JV between Pepsico and Tata Global Beverages) and Lipton Ice Tea – JV between Pepsico and HUL • Driving online into the overall media mix as to meet Brand and Procurement objectives • Being the face of Mindshare and bundle in all the necessary activities, reports and MIS to provide the best service • Managing team of 4 ensuring Client delight • Ideating and creating the Annual strategy for Clients using proprietary planning tools and latest media trends • AOPs and necessary support for Portfolio/Buying • Monthly plans basis the annual strategy with benchmarking analysis and an IMS approach • Overlooking respective campaign plans with necessary media touch points adhering to audit parameters and meeting CPRP targets • Managing all campaign executions under audit parameters and driving efficiencies to reach the productivity target • Closely monitoring the campaign executions to ensure meeting campaign objectives • Managing Portfolio campaigns, MIS management for Pepsico India and periodic MIS reporting to Global

• Leading the Biscuits portfolio for ITC Foods with a team of 4 media planners • Ideating and creating the Annual strategy for all the Clients • Designing a marketing calendar for every Client and adhering strategies • Monthly plans basis the annual strategy with benchmarking analysis and a 360 degree approach • Track on the campaign deliveries and Post Evaluations • Monthly Competition Update – MIS • Weekly Media Update – MIS

• Setting the benchmarks for various Clients and categories basis the annual plans for TV, Radio and Print • Have done National and Regional buys adhering to the benchmarks • CPRP tracking for effective maintenance of benchmark • Have controlled inflations effectively • Evaluations of events and impact buys

• Arriving at key insights • Capturing the codes of product and designing a communication plan for brands • Media planning and buying for delivering the communications effectively • Worked on 2 TVC production since the concept stage

To devise the strategy for 4 pillars of a Satellite TV channel for Tamil Nadu, India – Programming, Marketing, Sales and Distribution • Programming – (i) FPC planning to arrive the genre of content and its telecast time (ii) Promo planning to drive viewership to key programs and optimize the promo time for better results • Marketing – Devising marketing strategy to promote the viewership, working with Creative and Media agencies to deliver the same • Sales – Devising Pricing strategy to drive the fill levels of channel ad inventory • Distribution – Mapping the coverage of channel for better viewership results

Handling all media plan executions for ITC Food Division

Handling all media plan executions for Cavinkare Pvt Ltd