Katarina Almanda
Brand Development Specialist
RESUME
Bachelor of Archaeology, Culture Science Faculty of Universitas Gadjah Mada 2021 (GPA 3.7/4.0). Have an interest in business and brand development strategies, culture and heritage, and tourism. A business and brand development specialist who is experienced in developing lifestyle and fashion brands. Have the ability to formulate strategies in brand positioning through social media and marketplaces. This can be evidenced by the establishment of brand awareness for products from the brand and an increase in engagement of
40% on Instagram and selling in the marketplace and offline store
Skills
Languages
English
・
Fluent
Indonesian
・
Native or Bilingual
Work experiences
Brand Development Specialist
Valkiarra
Sep 2021 ~ Present
Develop a brand recognition strategy through social media marketing, namely Instagram and TikTok with an increase of 110% insight in one week
Analyze social media influencers for brand awareness development using web analytics
Conduct consumer research through offline and online media surveys that produce trend changes every quarter or semester
Collaborate with social media specialists in determining social media content
Analyzing consumer interest through social media analysis and generating a list of featured and non-seeded products
Internship
Balai Pelestarian Situs Manusia Purba Sangiran
Jan 2021 ~ Feb 2021
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2 mosPerform ancient fossil conservation management at Sangiran Laboratory and preserved wood fossils
Create procedure of an excavation rescue form for ancient fossil finds
Development of methods for saving ancient fossils on a micro-scale
Conduct discussions on cultural preservation through the development of Sangiran batik
Researcher
Departmen of Archaeology, UGM
Aug 2020 ~ Aug 2020
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1 moModerator in Focus Group Discussion FGD with the theme Utilization of Jatibarang Sugar Factory as Agrotourism and produce a plan for the use of the area in the long term
Documentation of cultural heritage around the Jatibarang Sugar Factory and created updated documentation data from the Jatibarang Sugar Factory
Online Coach
Quipper Indonesia
Oct 2018 ~ Apr 2020
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1 yr 7 mosAssist students in solving academic and non-academic problems and achieving academic ability by increasing grade level
Formulation of strategies for preparation of college exams and achievement of students' abilities in the national selection of college tests with 20% of all students selected in PTN Indonesia
Exploring the potential of students in developing talents
Become a Team Leader and trainer in charge of 10 coaches
Become a Star Coach within 3 months
Achieving 15% purchasing students from the KPI target of 10% from all students
Handling up to 248 students from all over Indonesia
Researcher
CV. Vajra Amerta Reksa
Oct 2019 ~ Nov 2019
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2 mosPlanning for the construction of the Museum Bantul, Yogyakarta
Survey of museums in the Yogyakarta area and created draft of the recommendation Museum Style for Museum Bantul
Determination of the location for the construction of the Bantul Museum in Bambanglipuro District based on survey area and elimination method
Researcher
BALAI ARKEOLOGI KALIMANTAN SELATAN
Jul 2019 ~ Aug 2019
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2 mosExcavations in Cililin 1 Cave with findings of aquatic and iron animal fossils
Field survey that resulted in 24 new caves in the Meratus Karst region
Recording of field data as a database for further research
Created distribution map of potential caves for future research
Educations
UNIVERSITAS GADJAH MADA
Bachelor of Arts (BA)・Bachelor of Archaeology
2017 - 2021
UNESCO World Heritage FUn MOOC with France Universite Numerique
Non-Degree Program (e.g. Coursera certificate)・Tourism Management
2018 - 2018
