Sr. Business Analyst
EZTABLE
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Full-time• Achieved 40% total traffic YoY growth, increased 17% new users and resurrected 10% churned users by planning and optimizing the digital marketing full-funnel, building the RFM Model, and improving the CAC, ROI including EDM, app notification, SEM, SEO, and affiliation.
• Analyzed consumer behavior metrics to define the key drivers for user acquisition and developed the yearly business model(revenue forecast, marketing budget, traffic) and growth strategy, reporting to COO directly.
• Drove 10+ projects, collaborated and managed relationships with cross-functional stakeholders, team leads to drive insights into optimization of product capabilities and provide continual improvement in analysis, business process, and data quality.
• 3000+ hours in Google Analytics, Google Ads, SQL, Data visualization via Google Data Studio and Constructed 20+ dynamic visualized dashboards and delivered 100+ insight analysis to improve 50% decision making efficiency.
• Led the 100+ A/B test initiatives, achieving a 15% conversion rate uplift overall.
• User experience analysis: acquisition/retention/churn analysis.
• Doubled returns from Google Ads by 53% reduction of CPA under the same budget around NT$3.5 million annually.