Marketing Manager (in charge Supply Chain and Customer Service leader)
Evergreen Packaging Co., Ltd.
Achievement
Strategic lead team member to develop 20% potential customers and get the new customer’s business in Taiwan and Southeast Asia market in five years.
Successfully execute marketing strategy and assist customers develop new products to increase 42% sales business in five years.
Regular beverage market research to monitor market dynamics, key brand equity and customer inside variation. Keep sourcing the global new product develop performance trend with different beverage category to success launch customers 5 new products/ year with related marketing campaign and reach +10% sales annual targets.
Lead and strengthen team’ efficiency and build up functional substitute institution. Set up detail working SOP to intensify the team work and increase 8% company profits.
Management
Lead the marketing/ supply chain and customer service team to operational marketing activities in Taiwan/ Hong Kong and Southeast Asia market
Work with global and regional brand executives to ensure that brand plans adhere to global strategy.
Work with Sales/Supply chain /R&D and Production team, integrating objectives and ideas for organizational growth to reach Taiwan/ Hong Kong and Southeast Asia markets’ sales target.
Conduct regular market analysis and research to utilize value research data and information to support the development of opportunities and new target markets.
Delivering marketing services, per customer, according to account plans and customer needs, drawing materials and methodologies from Central/ Cluster.
Lead and negotiate the sponsorship proposals and agreements to balance the customer relationships and reach sales target.
Align and execute the agreed promotional investments with category plans, account plans and environmental initiatives.
Propose and drive execution of the annual marketing activities with budget.