Trade Marketing Executive
Hong Kong Tourism Board
- Researched local travel industry trend and market intelligence on monthly basis to report to HQ in Hong Kong for forecasting and future quarter business planning.
- Worked with local major travel agencies on promoting MICE group to Hong Kong, hosted workshops to promote up To TILL MICE offering by HKTB.
- Collaborated with major travel agencies and airlines in Taiwan on co-op marketing campaigns to promote attractions, hotels and events in Hong Kong to local market Taiwan . Provided Hong Kong trade partners with local market trend to expand their business outreach in Taiwan market channels.
- Contact window for OTA partners Expedia, Booking.com, KKday, Klook as marketing channel to promote events and reach KPI by exposure measurement