Project executive
HKTVMALL
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Full-time•Developed a new retargeting strategy through detailed customer behavior analysis, successfully waking up over 500 inactive customers to become regulars and purchase at least once a month.
•Successfully planned and executed large-scale offline exhibition events overseas to drive brand awareness, resulting in a remarkable monthly growth of 80% in acquiring new customers and an impressive 47% increase in order number.
•Achieve regular 20% GMV growth by developing and implementing regular online promotions, including but not limited to creating content and design briefs, arranging social media promotion, mobile marketing, and in-app advertising.
•Collaborate closely with external merchants and internal teams to establish and maintain strong partnerships while implementing strategic plans to effectively promote products on the HKTVmall platform.