Avatar of Louisa Du Toit.

Louisa Du Toit

Marketing & Communications Specialist
I use content and strategy, corporate communications, internal communications, inbound marketing, digital marketing, and marketing automation to help companies in financial services, IT, professional services, lifestyle services enhance, manage and streamline their marketing efforts.
Spitfire Inbound
Vega School of Brand Leadership
Johannesburg, South Africa

Skills

Communications
Marketing Communications
Corporate Communications
Social Media Marketing
Marketing Automation
Internal Branding
Digital Marketing
Internal Communications
social crm
content marketing
social media marketing
marketing communications

Work experiences

Senior Inbound Marketing Strategist

Spitfire Inbound

May 2020 ~ Present
I use HubSpot to create and manage client campaigns and lead generation efforts that delight customers.

Owner

Maidenand

May 2018 ~ May 2020
2 yrs 1 mo
I use content and strategy, corporate communications, internal communications, inbound marketing, digital marketing, and marketing automation to help companies in financial services, IT, professional services, lifestyle services enhance, manage & streamline their marketing efforts.

Project Manager

Content Candy

Feb 2017 ~ Apr 2018
1 yr 3 mos
During my time working at Content Candy, I looked after traffic and projects for the entire team. Key functions of my role included: steering brainstorm and conceptualising sessions, client management, team management, team support, making sure deadlines were met on time by the team. I also supported the team by writing content and providing design skills where needed.

Marketing Consultant

Discovery Limited

Apr 2008 ~ Jan 2017
8 yrs 10 mos
During my time at Discovery, I filled many roles over the years to help broaden my experience. 2015 - 2017 : Concepts, design, project coordination and rollout of Discovery Stores nationwide - I oversaw the whole process from leasing to building completion of each store across all regions. 2014 : Project coordinator for Discovery Magazine - from editorial brainstorm, through to getting sign off on all articles and design, including the print process and distribution to 1mil members via post. 2010 - 2014: During this time, I worked at Discovery as a Graphic Designer. I worked on design & layout for the internal Discovery staff magazine, designed email communications, internal communications (from emails to posters, desk drops and activations), and environmental branding (branding rooms, teams, and spaces) 2008 - 2010: I started working at Discovery as a Template Developer - writing XSL stylesheets for all communications sent out via the Discovery notification engine. This mainly entailed HTML and PDF communications. I also did some graphic design work during this time where needed for the marketing team.

Educations

Vega School of Brand Leadership

Other
Diploma in Integrated and Applied Branding

2012 - 2012

North-West University/Noordwes-Universiteit

Bachelor of Arts (BA)
Hons (BA) Corporate Communication and New Media

2007 - 2007

North-West University/Noordwes-Universiteit

Bachelor of Arts (BA)
BA Communication Studies

2004 - 2006
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