Avatar of Meilin LIU.

Meilin LIU

Business Marketing Manager
Marketing manager with 4 years of experience in Taiwan regional business, led 3 members to manage 10+ online & offline channels such as official shopping site, eCommerce platforms ( PChome / YAHOO / MOM.etc. ) , retail counters and B2C fairs. Strong abilities to integrate cross-channel users and increase retention rates.
Logo of DollBao International Co.,Ltd.
DollBao International Co.,Ltd
National Taipei University


Google Analytics
Digital Marketing
Business Strategy
Data analysis
Customer Lifecycle Management

Work experiences

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Channel Marketing Manager

DollBao International Co.,Ltd

Nov 2015 ~ Oct 2019
4 yrs 0 mos
• Set up and executed the marketing strategies, focused on the customer journey and promotion campaigns. • Coordinated with cross-function teams to implement 13+ new products’ go-to-market plans. • Cooperated with the digital marketing team to develop user’s lifecycle strategy to improve platform usage, engagement, retention.
Logo of Microsoft Taiwan.

Digital Marketing Assistant

Microsoft Taiwan

Jul 2014 ~ Jun 2015
1 yr 0 mos
• Managed Facebook page to help IT pros succeed with Microsoft tools and technologies, achieved 54% growth in Facebook reach by designing online campaigns, which also increased 212% growth in engagement. • Maintained Microsoft tech learning platform (Microsoft Learn) by creating promoted materials. • Assisted with 20 + technical seminars and the largest Microsoft tech conference (TechDays Taiwan) which gathers over 3,000+ IT pros and developers each year.


National Taipei University

Bachelor's Degree. Social Work Psychology

2011 - 2015