林映彤 Michelle
ENTERPRISING DATA PROFESSIONAL Driving Business Growth via Advanced Data Analytics and a Unique Business-level Perspective
With a strong foundation in computer science and hands-on experience in sales and marketing, I have successfully led multiple web projects. My background in both fields has honed my excellent communication and decision-making abilities. I have a track record of driving business results, such as increasing sales of sound level meters by 500% and improving the SEO of product landing pages. My previous marketing role also taught me how data could impact business decisions, leading me to pursue a master's in Data Science to advance my career.
• Strong in communication with the multi-culture customer
• Experience in data analysis and database design
• Familiar with landing page SEO improvement
Skills
Languages
English
・
Professional
Chinese
・
Native or Bilingual
Work experiences
Sales Marketing Analyst
Scarlet Tech 星竑科技・Full-time
May 2019 ~ Jul 2022
・
3 yrs 3 mosTaipei City, Taiwan
● Developed and maintained a comprehensive database for inventory management utilizing advanced Google
Sheets formulas
● Analyzed customer engagement and sales data to identify opportunities for optimization and improve product landing pages utilizing HTML, CSS, JavaScript, and SEO best practices
● Improved sales by 500% by analyzing market trends in the Middle East and developing new clients in Thailand and Benin
● Assessed the effectiveness of various features of the website and made data-driven decisions based on the results of GA A/B testing
International marketing sales
匯星科技股份有限公司
Apr 2018 ~ Mar 2019
・
1 yr 0 mos● Involved in the 2018 Tokyo Auto Salon and a three-month assignment in Japan to establish new relationships.
● Achieved 250% social media engagement increase via Facebook and Instagram by analyzing data
System Engineer
天主教輔仁大學 FU JEN CATHOLIC UNIVERSITY・Full-time
Jan 2018 ~ Mar 2018
・
3 mos● Developed and maintained the university course selection system using the MVC pattern, utilizing advanced
data structures and algorithms to optimize performance and scalability.
● Implemented data validation and integrity checks to ensure the accuracy of student course selections
Product Marketing Strategy Intern
K Way Information Corp・Internship
Feb 2017 ~ May 2017
・
4 mos● Designed and developed the company's responsive social website utilizing the RWD concept and collaborated
with the R&D department to ensure optimal performance and scalability.
Engineer Intern
ENJAR Taiwan International Ltd・Internship
Jun 2016 ~ Aug 2016
・
3 mos● Applied statistical and machine learning techniques to analyze and improve XPOS system performance
● C language and SQL skills were utilized to customize XPOS functions and resolve client issues
● Provided technical support and assistance to clients in resolving data-related issues and optimizing
XPOS system performance.
Educations
University at Buffalo
Master of Science (MS)・Data Science
2022 - 2023
Fu Jen Catholic University
Bachelor of Science (BS)・Computer Science Engineering Information
2013 - 2017
Activities and societies
Student Association of CSIE Department
