Avatar of Mimi Chin.

Mimi Chin

Senior Digital Marketing Specialist
Strategic and results-oriented marketer with 6 years of experience in driving traffic through both digital and offline marketing. Extensive experience in growth hacking, product marketing and content creation, proven by implementing successful SEO strategies with a cross-functional team and SEO tactics to increase brand awareness and ultimately accelerate website traffic. Strong communication skills in English and Mandarin, with a multicultural background and global perspective.
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portto 門戶科技 | Blocto
Michigan State University
Taipei, Taiwan

Skills

Strong Communication
Communication
Strategic Planning
Problem Solving
Collaboration
Research
Product Marketing
SEO / 數位行銷企劃與創意發想
growth marketing
WordPress
HubSpot
Google Analytics
Google Tag Manager
Google Search Console
Google Data Studio
content creation
Cross Functional Communications

Languages

English
Professional
Chinese
Native or Bilingual

Work experiences

Logo of portto 門戶科技 | Blocto.

Senior Digital Marketing Specialist

portto 門戶科技 | Blocto
Full-time

Jul 2021 ~ Present
- Led a cross-team website revamp project of 5 people, developed a new website and content structure to increase traffic by 100% in 6 months. - Developed email user growth strategy and boosted email open rate by 8% through implementing design, format and content A/B testing. - Implemented an SEO focused content strategy and managed 2 content writers to increase blog traffic by 90% and gained 1000+ keywords. - Implementing first ads strategy to promote events and campaigns from 0 to 4% CTR. - Planned, created and managed campaign landing pages and tracking set-up tailored to different TA and goals. - Collaborated in data dashboard development to increase visualization and agile marketing efficiency.

Senior Marketing Specialist

InQuartik

Apr 2019 ~ Jul 2021
2 yrs 4 mos
. Create SEO strategies and implement SEO tactics to increase organic traffic by 1400 and monthly sessions from 2, 000 to 3, 000, 000+ in a year. . Optimize content and gain 12000+ keywords by conducting keyword research, applying meta tags and working with content creators. . Build rich snippets results from scratch by implementing JSON-LD structured data and enhance the website performance with canonical tags and redirects. . Improve website page speed through implementing CDN, caching, server speed optimization and on-page resources minifying. . Increase brand awareness and expand the website's backlink profile by link building on authoritative sites and platforms. . Manage a cross-functional team for website redesign and improvement to achieve the best SEO and user experience result. . Conduct A/B testing, traffic and competitor analysis for strategic planning.

Marketing Specialist

InQuartik

Sep 2017 ~ Apr 2019
1 yr 8 mos
. Create compelling content, including infographics, corporate website, campaign landing pages, online platforms and product marketing kits to increase brand awareness and traffic in various forms. . Collaborate cross-functionally with designers, product managers and engineers to achieve the best campaign performance. . Plan and execute outreach projects through multiple channels, including direct contact, affiliate collaboration, EDM, hold and attend events to reach target audiences.

Marketing Intern

MessageMakers

Dec 2016 ~ Jun 2017
7 mos
. Developed and implemented marketing strategies and tactics . Organized event planning information to increase efficiency for the team . Identified prospective clients and managed customer relationship . Researched domestic, international and federal market for business outreach . Conducted marketing outreach materials and built database for sales outreach

Founder

Jemi

Jan 2015 ~ Jan 2017
2 yrs 1 mo
online . Developed business model and created online selling strategies . Create selling strategies that generate over $600 in one shipment. . Identified products for target markets by following fashion trends and customer needs . Provided consultation for customers to assist in sourcing products and other services

Educations

Michigan State University

Non-Degree Program (e.g. Coursera certificate)
Bachelor's Degree Marketing

2013 - 2016

Columbus School

2011 - 2013

Rex Putnam High School

2010 - 2011
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