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Parita Patel

Proactive & driven marketing & communications specialist with over 2 years of experience in a global, corporate and agency setting, involving development & execution of successful creative campaigns, marketing programs and collateral material. Continuously evolving professional skills and knowledge to build brand experiences through digital channels.

Marketing Communications Specialist
CA
[email protected]

Work Experience

Mercedes-Benz Financial Services, Marketing Communications Intern, Apr 2019 ~ Aug 2020

Assisted in the development and launch of integrated, multi-channel print, digital, and direct marketing campaigns and sales programs that supported and localized the brand's global efforts.
Developed a new media kit to provide consistent adherence to guidelines, layout and content creation that enhanced overall brand appearance.
Supported sales & marketing teams in planning, developing, executing and reporting of on-going creative campaigns and finance programs.
Identified brand engagement opportunities and collaborated with cross-functional teams to create data-driven touch-points for dealerships, leading to a boost in brand loyalty.
Managed, and coordinated costing, billing & delivery of advertising and sales materials with external vendors to support direct and print marketing initiatives.

Guru Media & Entertainment LLP, Content Writer, Jun 2016 ~ May 2017

Initiated & piloted the set up of a new department and aided in the launch of a new business unit, providing communication and creative support.
Managed digital platforms and brand partnerships to foster and maintain positive relationships for future work opportunities.
Worked with clients to and creative team members to translate marketing objectives into actionable creative campaigns that resonated with the target audience.

Kapso Business Services, Social Media Marketing Intern, Feb 2016 ~ Mar 2016

Improved organic search traffic to the corporate website by independently creating an SEO strategy and developing web content along with managing social media platforms.
Enhanced department productivity by demonstrating adaptability in a start-up environment, and creating efficiencies through introducing marketing automation softwares in the workflow.

Education

Brock University, Master of Business Administration (MBA), Master of Business Administration, 2018 ~ 2021

University of Mumbai, Master of Business Administration (MBA), Bachelor of Mass Media specializing in Advertising, 2015 ~ 2018

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