李佩璇
Public Affair Executive
Communications Professional
Communications and Online Marketing professional with 10+ years of experience, specializing in Corporate Branding, Content Marketing for the Internet company. I can process various tasks at once. Passionate about connecting with people and creating values. Ability to thrive in a collaborative, dynamic, and fast-paced work environment. My greatest strength is International experience in multinational corporations, knowledge of E-commerce business and Human resources, and High work efficiency and quality.
Skills
Languages
English
・
Fluent
Work experiences
Public Affair Executive
1111 Job Bank
Jul 2017 ~ Present
❖Leveraged electronic media pitches and held events to maximize media exposure for the Brand.Deeply cultivated 7 radio media, including Central Radio, China Radio, Police Radio, UFO Radio, Hansheng Radio, IC Voice, and Gudu Radio
❖In-House PR to deal with service/promotion related media inquiries.
❖Wrote articles on workplace topics to attract job seekers to deliver their resumes.
Consumer & Event Team PR Leader
Taiwan Rakuten Ichiba
Jul 2014 ~ Oct 2015
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1 yr 4 mos❖The Super Sale Project used TV pitch and Feature Story to drive website organic traffic increase, boosted over 10K orders and achieved GMS +451%.
Consumer PR
Taiwan Rakuten Ichiba
Jan 2013 ~ Jul 2014
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1 yr 7 mos❖The First Super Sale campaign attracted 30 reporters and gained 41 Media coverage
❖The planned Japan Gourmet campaign exceeded sales KPI and generated 6.8 million media values. Won the Golden Award for Best Initiatives in January 2014.
Marketing Specialist
Taiwan Rakuten Ichiba, Taipei, Jun 2009 – Dec 2012
Jun 2009 ~ Dec 2012
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3 yrs 7 mos❖Achieved 2 million members in only 2 years.
❖Initiated an integrated campaign to assist the Gourmet store merchants to improve their sales performance.
❖Optimized Media Advertising performance and controlled the cost ROI >10.
Educations
CHINESE CULTURE UNIVERSITY
Bachelor’s Degree・Advertising
2004 - 2008
