Paul Froio is a seasoned business executive and industry leader in athletic footwear and apparel. As Vice President of Global Core Footwear at Reebok, he is currently in charge of product development. Froio has extensive business experience and success in brand strategy, sales, distribution, direct-to-consumer sales, retail, merchandising, marketing, and operations. He is regarded as a global authority on business and people leadership, product development, brand strategy, sales and marketing, and business development. Froio is a dedicated husband and a loving father of three children, in addition to his success as a business executive. Froio, who lives in Massachusetts, is an avid boater, golfer, and world traveler.