Rainer Lu
Self-motivated, goal-oriented, and data-driven individual, having 3 years of experience in driving digital sales of financial products, enhancing customer experience, and optimizing internal platform and solutions
3-years-service in Digital Sales & Marketing, Citibank.
Experiencing in acquisition strategy planning, tracking integration, data analysis, and project management.
Skills
Work experiences
Digital Sales and Marketing Officer
Citibank Taiwan
Nov 2018 ~ Feb 2021
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2 yrs 4 mosRoles and Responsibilities:
•Develop, manage and execute digital MGM(member get member) acquisition strategy and program, tracking performance, and cost analysis.
•Construct and execute digital advertising acquisition program.
•Enhance and optimize internal solutions and operational processes.
•Streamline internet acquisition journey and deliver excellent customer experience.
•Collaborate with sales channels, advertising marketing, data analysts, IT and region digital sales team to deliver the best performance.
•Collaborate with customer services center to deliver the best customer experience
Selected Achievements:
•Digital acquisition reached record-high and QoQ grew over 30%.
•Digital MGM acquisition make up over 70% TTL MGM accounts of APAC in 2020 with the lowest CPA.
•Reduce 50% customer complaints during 2019~2020.
Digital sales and Marketing assistance
Citibank Taiwan
Apr 2018 ~ Nov 2018
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8 mosRoles and Responsibilities:
•Assist in collecting and understanding the system requirements from related departments.
•Assist in project managing and scheduling.
•Draft BRD(business requirement document), communicate with the manufacturers and design UI/UX.
•Credit card online application system’s relevant data analysis, including volume/rate, media performance, credit card preferences, and other activity schedules.
•Credit card online application system-related customer complaint investigation and handling.
Selected Achievements:
•Optimized the cycle time required for each event to go live. Reduced 75% of TTL workdays.
•Designed and implemented White-Label function which reduced 50% of system cost when each campaign launches
Educations
淡江大學
Bachelor of Business Administration (BBA)・資訊管理
2013 - 2017
Activities and societies
Tamkang University Street Dance Club
Position: Executive Director & General Manager
Main duties:
- Executive Director
• Annual Achievement Exhibition call, Planning Achievement Exhibition related project, scheduling,
progress handling, decision-making.
• Supervise the effectiveness of various groups including work execution and consolidation.
• Activity day’s chief in charge, config and dispatch the human resource and solve the crisis.
-General Manager
• In charge of the financial account, manage and archive the income and expenditure of the club.
• Manage the community certification, editing of the annual membership and cadre roster, and
assisting related members to complete school certification.
Award：
• 2016.9 New North FUN Street Future Wave Street Dance Competition Third place
• 2016.8 The 12th MRT Street Dance Competition The fifth place
• 2013.12 The Tenth National University of the North Campus Dance Exhibition Champion
