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Rice Tseng
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Principal Product Designer
Rice 目前任職 Grab 擔任首席產品設計師 Principal Product Designer,擁有超過十年的產品設計與多年設計領導經驗,帶領整體 Grab App 的體驗設計,包括消費者端客戶體驗、交通運輸、食物外送、雜貨配送、包裹配送,並專注產品策略與願景、設計賦能與影響力三大面向,曾經擔任 GrabHealth 以及 Grab Payment Experience 的產品設計經理,在設計領導、管理和組織團隊方面擁有豐富的經驗。也在多個跨國公司擔任產品設計師,像是 Indeed 、Yahoo! 、Grab。在 Grab 就職期間先後負責 Fintech 未來體驗、Grab 乘客端體驗再設計、Grab Super App 首頁設計、交通運輸服務體驗並管理 GrabHealth 設計團隊設計東南亞的 O2O 醫療照護解決方案。過去曾在多個跨國公司擔任產品設計師,像是 Indeed 、Yahoo! 。
Logo of Grab Singapore.
Grab Singapore
National Chengchi University
Singapore

Skills

UX Design
Product Design
UI
Interaction Design
Prototyping
Visual Design

Work experiences

Logo of Grab Singapore.

Senior Product Designer

Grab Singapore

Aug 2016 ~ Dec 2018
2 yrs 5 mos
- Led UX design for Grab’s projects: passenger redesign, Grab Platform homepage revamp, multi-stop rides, GrabFood merchant app version 1. - Delivered UX/UI Design for Grab passenger app, Chat experience, GrabFood passenger experience, and Merchant app. - Defined entire interaction guideline for our passenger experience. - Designed UX, user journey map, visual, interaction & prototyping. - Iterate & validate products based on qualitative and quantitative analysis. - Figured out our user pain points and transfer user insights into actual design. - Conducted design workshop with core team members to identify key problems and make sure everyone on the same page.
Logo of Yahoo Inc.

Product Designer

Yahoo Inc

Jan 2015 ~ Jul 2016
1 yr 7 mos
- Delivered UX/UI design for shopping app (Best new apps, Shopping app no 1 in App store) and movie feature. - Conceptual design project such as dictionary app. - Collaborated with cross-functional teams - Involved in workshop ideation, interaction design, prototyping, user research, and usability testing.
Logo of Trend Micro.

UI Engineer / Visual Designer

Trend Micro

Jan 2014 ~ Dec 2014
1 yr 0 mos
- Responsible for Mobile Security 6.0 optimizer design (Battery, Memory & History monitor) and data usage design (Cellular, roaming & wi-fi). - Proposed the Trend Micro design language for all consumer product. - Delivered UI/UX design for the 165 security app.
Logo of D-link.

Interaction Designer

D-link

Nov 2012 ~ Jan 2014
1 yr 3 mos
- Built prototypes, high fidelity mock-ups, detailed UI and visual design for the D-link Cloud service such as camera, NAS and rounter.
Logo of Interaction Design Intern.

Yahoo!

Interaction Design Intern

Jul 2012 ~ Nov 2012
5 mos
- Yahoo! Asia Youth Social Communications Research Project

Educations

National Chengchi University

Master of Science (MS)
Digital content & technologies

2010 - 2012

Tam Kang University

Bachelor of Arts (BA)
Department of Information and Communication

2006 - 2010