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Rice Tseng
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Principal Product Designer
Rice 目前任職 Grab 擔任首席產品設計師 Principal Product Designer,擁有超過十年的產品設計與多年設計領導經驗,帶領整體 Grab App 的體驗設計,包括消費者端客戶體驗、交通運輸、食物外送、雜貨配送、包裹配送,並專注產品策略與願景、設計賦能與影響力三大面向,曾經擔任 GrabHealth 以及 Grab Payment Experience 的產品設計經理,在設計領導、管理和組織團隊方面擁有豐富的經驗。也在多個跨國公司擔任產品設計師,像是 Indeed 、Yahoo! 、Grab。在 Grab 就職期間先後負責 Fintech 未來體驗、Grab 乘客端體驗再設計、Grab Super App 首頁設計、交通運輸服務體驗並管理 GrabHealth 設計團隊設計東南亞的 O2O 醫療照護解決方案。過去曾在多個跨國公司擔任產品設計師,像是 Indeed 、Yahoo! 。
Logo of Grab Singapore.
Grab Singapore
National Chengchi University


UX Design
Product Design
Interaction Design
Visual Design

Work experiences

Logo of Grab Singapore.

Senior Product Designer

Grab Singapore

Aug 2016 ~ Dec 2018
2 yrs 5 mos
- Led UX design for Grab’s projects: passenger redesign, Grab Platform homepage revamp, multi-stop rides, GrabFood merchant app version 1. - Delivered UX/UI Design for Grab passenger app, Chat experience, GrabFood passenger experience, and Merchant app. - Defined entire interaction guideline for our passenger experience. - Designed UX, user journey map, visual, interaction & prototyping. - Iterate & validate products based on qualitative and quantitative analysis. - Figured out our user pain points and transfer user insights into actual design. - Conducted design workshop with core team members to identify key problems and make sure everyone on the same page.
Logo of Yahoo Inc.

Product Designer

Yahoo Inc

Jan 2015 ~ Jul 2016
1 yr 7 mos
- Delivered UX/UI design for shopping app (Best new apps, Shopping app no 1 in App store) and movie feature. - Conceptual design project such as dictionary app. - Collaborated with cross-functional teams - Involved in workshop ideation, interaction design, prototyping, user research, and usability testing.
Logo of Trend Micro.

UI Engineer / Visual Designer

Trend Micro

Jan 2014 ~ Dec 2014
1 yr 0 mos
- Responsible for Mobile Security 6.0 optimizer design (Battery, Memory & History monitor) and data usage design (Cellular, roaming & wi-fi). - Proposed the Trend Micro design language for all consumer product. - Delivered UI/UX design for the 165 security app.
Logo of D-link.

Interaction Designer


Nov 2012 ~ Jan 2014
1 yr 3 mos
- Built prototypes, high fidelity mock-ups, detailed UI and visual design for the D-link Cloud service such as camera, NAS and rounter.
Logo of Interaction Design Intern.


Interaction Design Intern

Jul 2012 ~ Nov 2012
5 mos
- Yahoo! Asia Youth Social Communications Research Project


National Chengchi University

Master of Science (MS)
Digital content & technologies

2010 - 2012

Tam Kang University

Bachelor of Arts (BA)
Department of Information and Communication

2006 - 2010