Hi, my name is Tina.

My Personal Website : https://ruotinghuang.wixsite.com/mysite

A detail-oriented marketing and PR executive with 3+ years of international working experience across technology, FMCG and non-profit industry in agency, corporate and startup.
2+ years of experience in airline industry as the ground staff and cabin crew.

Trilingual (Mandarin, English & Basic Japanese).

Expertise in SEO (Keyword research, Content planning, Google Analytics, Social media and Website optimization),
Email marketing (Content creating, A/B Testing, Campaign planning), Marketing & PR strategy development, Graphic design (InDesign, Illustrator), Video editing (Avid, Premiere, iMovie).

Digital Marketer
[email protected]

Work Experience

All Nippon Airways, Cabin Crew, Jan 2019 ~ Present

• Recognized for superior service delivery and promoted as business class flight attendant in first year.

• Ability to adapt to different team dynamic while working with colleague from different culture and background.

• Excellent communication skill of managing customers conflicts and contribution to company rules and success.

451 Agency , SEO Intern, Sep 2018 ~ Dec 2018

• Performed keyword research for website content and social media.

• Wrote title tags, meta descriptions, and backlinks invitation copy for client websites.

• Provided onsite and offsite SEO recommendations in coordination with nonprofit client objectives, including conducting keyword analysis, revising title tags, and offering blogger outreach opportunities.

• Technical tools learned and used: Sitebulb, Moz, SEMrush and Google Trends.

Appinall, Digital Marketing Intern, Jul 2018 ~ Dec 2018

• Researched and analyzed competitors’ digital strategies regarding SEO, paid advertising, email marketing and social media marketing. Used tools such as Screaming Frog SEO Spider, Backlink Watch and Google Keyword Planner.

• Generated new ideas including both written and video content to better attract to social audiences.

• Created follow up emails to prospective clients to make a good customer service.

• Conducted email marketing campaigns to 300+ service providers and 500+ mobile app users via Constant Contact.

TransAsia Airways, Ground Crew, Jan 2016 ~ Dec 2016

• Provided marketing suggestions and activities to raise awareness of the company.

• Handled flight delay problems caused by weather, air traffic control, or bomb threats.

• Verified passengers’ identification, printed out boarding passes, and assisted travelers in luggage check-in.

• Checked tickets at departure, verified passengers counts, and announced boarding sections.

• Provided assistance to elderly and unaccompanied minors, or passengers who missed their flights.

世界活動顧問股份有限公司 , Account Executive, Oct 2014 ~ Sep 2015

• Planned and conducted seminars and exhibitions for clients including NVIDIA, SAP and Google.

• Provided various PR project solutions and consumer insight analyses for clients.

•Conducted press conferences and media gatherings for clients to increase product awareness.

• Client : SAP Forum, Discover Simple, 2015
‧ Assisted SAP, one of world’s largest inter-enterprise software company, in hosting annual forum.
‧ Designed promotional materials, and successfully attracted over 900 attendees to learn new IT solutions.
‧ Organized agenda and forum content including 4 keynotes, 24 breakout sessions, and 19 booths.

• Client : NVIDIA, Computex Taipei, 2015 (Taipei International Information Technology Show, 2015)
‧ Supported NVIDIA, the leading company in visual computing technologies, in demonstrating latest technologies on their partners' products.
‧ Connected NVIDIA with 11 partners such as Acer, Asus, MSI to hold tech tour and introduce latest products.
‧ Coached 15 showgirls on technical details of product promotions messages.

• Client : The Far Eastern Group New eWallet Launch Press Conference
‧ Assisted 9 senior executives in preparing answers for possible media inquiries.
‧ Wrote two types of news releases to deliver different key messages to media; activity covered by media such as TV, newspapers, and Internet in 44 instances.

聯太公關, Account Executive, Sep 2013 ~ Oct 2014

• Translated industry-related news articles from Chinese to English.

• Assisted clients in building brand reputation by pitching articles to media, arranging interviews, and conducting press conferences.

• Brought up online newsletter during Consumer Electronics Show (CES) to engage latest tech innovations with media and business partners.

• Posted news leads on client’s Facebook fan page, which helped to gain a 5% increase in followers.

• Client: Texas Instruments DLP Shaping Visual Innovation Application Workshop and Press Conference.
‧ Successfully invited 79 IT clients and 15 reporters from 12 target media to learn TI DLP applications.
‧ Created 17 press releases in various media including major Taiwanese newspapers, Apple Daily.

• Client : Unilever Taiwan HsinChu New Factory Grand Opening Celebration Ceremony & Family Day
‧ Helped Unilever host ceremony and successfully maneuvered Unilever away from potential food scandal splash damage by inviting only printed and online media to ceremony and
excluding TV media.
‧ Communicated with media effectively in follow-up calls; achieved high media attendance rate and positive news coverage focusing on key messages.

• Client : The 10th Diageo Keep Walking Fulfill Your Dreams CSR Competition
‧ Annual competition selects 10 participants, splitting 300,000 USD to participate in community service.
‧ Enhanced Diageo's reputation by hosting CSR (corporate social responsibility) competition and providing sponsorship.
‧ Wrote 10 press releases on how winners used sponsorship to contribute to society.
‧ Contributed to Diageo wining 10th Annual CSR Excellence Award given by prestigious Taiwanese magazine, which signified Diageo made strongest positive impact on society.


Emerson College, Master’s Degree, Integrated Marketing Communication, 2017 ~ 2020

Fu Jen Catholic University, Bachelor’s Degree, Journalism & Communication Studies , 2009 ~ 2013

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