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Zh Yu Chang

Solution-driven and result-oriented with experience in solving complex problems. Proficient in translating business needs into strategies, identifying and proactively improving process inefficiencies, stakeholder management across a variety of functions.

Project/Program Manager
TW
[email protected]

Work Experience

BitAsset, Senior Operations, May 2020 ~ Present

• Assist the leadership in annual strategies planning by providing market insights based on data
• Lead team to drive user acquisition by campaign planning and execution, increased 3x active users in 6 months
• Work closely with marketing team in organizing online events and community relationship management to increase brand awareness and brand image
• Coordinate with client service team in user conversion project, improved user satisfaction rate by launching new service
• Responsible for external stakeholders management including investors, consultant and lawyer

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Circles.Life, Operations Associate, Order Management Team Lead, May 2019 ~ Mar 2020

• Led Order Management Team of eight members and twenty outsourced partners to ensure stably order processing and fulfillment
• Designed process standardization for smooth execution and decreased escalation
• Responsible for project of new service launch, worked with cross-functional teams including operation, product, customer happiness, marketing and external partners (PRESIDENT INFORMATION CORP. & PRESIDENT TRANSNET CORP.) to achieve planned goals
• Mitigated risks associated with operating by fraud detection mechanism built up

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Uber, Operations Associate, Aug 2017 ~ Apr 2019

• Tracked and reviewed week-over-week progress on key metrics, deep-diving and coming up with solutions upon necessity, to help drive efficient and cost-effective growth on the platform
• Planned and analyzed A/B testing experiments to optimize user promotions and incentives
• Shepherd city operation team to conduct user research for platform performance improvement
• Led Valentine’s Day Campaign with Bobbi Brown, drove weekly growth rate by 34% nationwide
• Developed and managed relationships with key external partners (National Taichung Theater, Lihpao Land, Park Lane by Splendor, Kaohsiung MLD, Kaohsiung Dream Mall)
• Supported new product and features rollouts (uberAssist & Car Seat) from 0 to 1
• Drove analysis to boost the company's new service (uberEATS) expansion in new market (Taichung)

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Uber, City Coordinator, Jul 2016 ~ Jul 2017

• Responsible for new business model launch in Taichung, secured sufficient fleet partner for stable operations in one month
• Developed and optimized city-specific processes, making the business to efficiently operate
• Led city operation team to build the growth by holding weekly street slang, expanded brand recognition in Taichung
• Business plan composed and approached large scale event organizer (Taichung Jazz Festival, LGBTQ Pride Parade) to exchange exposure resources for brand awareness

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Education

東海大學, Bachelor’s Degree, 企業管理學系, 2012 ~ 2016

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