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Sindy Chen
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Associate Marketing Manager
Self-driven marketing professional with more than 2 years of experience in digital marketing and project management. Proven skills in content marketing (SEO), email marketing, paid marketing, social media marketing, influencer marketing. Familiar with various digital marketing, communication, and project management tools, including Google Analytics, Google Search Console, Google Ads, Ahrefs, Slack, Trello, etc. Fluent in Mandarin Chinese and English.
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CakeResume
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National Tsing Hua University
Taipei, Taiwan

Skills

Google Analytics
Google AdWords
Keyword Research
SEO Copywriting
Project Management
Leadership
Problem Solving
Email Marketing
Influencer Marketing
Content Marketing
Growth Marketing
Team Management

Languages

English
Fluent

Work experiences

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Associate Marketing Manager

CakeResume

Nov 2019 ~ Present
- Planned, executed, and optimized content in Chinese, English, and Bahasa Indonesia. - Recruited, trained, and managed 30+ writers/interns to achieve SEO and traffic goals. - Planned and completed a series of emails for 2B & 2C users based on their lifecycles to drive more micro conversions. - Planned, completed, and optimized Google Search and Facebook (Instagram) ads targeting the Taiwanese and the international audiences. Utilized tools and techniques such as Google Ads Keyword Planner, Google Optimize, A/B testing, etc. - Planned and managed several social media channels, including Facebook, Instagram, LinkedIn, Pinterest, etc. - Worked with interns to research and reach out to suitable influencers/KOLs/brands in Indonesia for collaboration. - Researched and reached out to companies/blogs/media for link-building opportunities. - Hosted and delivered 5+ workshops and speeches in Chinese and English on the topics of SEO writing, career development, personal branding, digital marketing, CV/resume writing, cover letter writing, etc.
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Stationed Intern

Asia Silicon Valley Program - Bangkok, Thailand

Jul 2019 ~ Sep 2019
0 yrs 2 mos
- Contacted 50+ corporate, and reached initial cooperation agreements with 3 companies. - Conducted research on the banking system, FinTech startups & the medical industry in Thailand. - Developed business and human networks in both Taiwan and Thailand.
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Student Investor

Rookie Fund

Nov 2018 ~ Jul 2019
0 yrs 8 mos
- Got in touch with 30+ startup teams, and performed due diligence investigation on 10 startups. - Cooperated with colleagues on organizing 2 sharing & matching activities, and attracted 50+ participants. - Conducted investment risk assessment on 2 companies, and completed 1 investment.

Educations

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National Tsing Hua University

Bachelor’s Degree
Economics

2015 - 2019
4/4.3 GPA
Activities and societies
*Hult Prize Regional Finals (Shanghai & Tokyo) - Team leader (2017.12~2019.04) *Hult Prize at NTHU - Campus Director (2018.08~2019.06) *NTHU Toastmasters - Co-founder / Vice President Education & Membership / Area Director (2017.09~2019.06) *Cross Strait Elite program - Innovative Entrepreneurship (Beijing) - Team leader (2017.07~2017.08) *International Youth Leadership Finance Summit (IYLFS) (Shanghai) - Team leader (2016.06~2016.08)