Associate Marketing Manager
- Planned, executed, and optimized content in Chinese, English, and Bahasa Indonesia.
- Recruited, trained, and managed 30+ writers/interns to achieve SEO and traffic goals.
- Planned and completed a series of emails for 2B & 2C users based on their lifecycles to drive more micro conversions.
- Planned, completed, and optimized Google Search and Facebook (Instagram) ads targeting the Taiwanese and the international audiences. Utilized tools and techniques such as Google Ads Keyword Planner, Google Optimize, A/B testing, etc.
- Planned and managed several social media channels, including Facebook, Instagram, LinkedIn, Pinterest, etc.
- Worked with interns to research and reach out to suitable influencers/KOLs/brands in Indonesia for collaboration.
- Researched and reached out to companies/blogs/media for link-building opportunities.
- Hosted and delivered 5+ workshops and speeches in Chinese and English on the topics of SEO writing, career development, personal branding, digital marketing, CV/resume writing, cover letter writing, etc.